PRO FX Tech Limited IPO

PRO FX Tech Limited has made its debut in the primary market with its initial public offering (IPO) by issuing fresh equity shares of 46.32 lakh at an issue price of Rs 40.30 crore. The IPO price band will be at Rs 82 to Rs 87 per share. The subscription will start on June 26, 2025 and end on June 30, 2025. The allotment date of the shares is finalised for July 1, 2025 which will be credited in the demat account by July 2 with a tentative listing date of July 3, 2025 on the NSE SME platforms. The issue is split with up to 50 percent going to Qualified Institutional Buyers, 35 percent to retail investors and 15 percent to Non-Institutional Investors.

Company Background

PRO FX Tech Limited is an Indian distributor and integrator of high-end audio-video (AV) and home automation solutions based in Bangalore and incorporated in 2006. The company serves the wealthy residential and corporate clients in India. It has created a niche in the Indian AV market in terms of distributing international brands and offering customized AV and automation solutions.

Operations & Product Range

Facility & Production:
PRO FX Tech has 6 showrooms and 2 experience centres in cities such as Bangalore, Chennai, Coimbatore, Mysore, Ernakulam and Mumbai among others. It also has 28 service centres in India, including 10 company-owned and 18 franchisee-owned centres. It has a 15,000 sq. ft. warehouse in Bangalore and a national network of dealers to facilitate distribution and after-sales service.

Brands & Market Presence:
It is an authorized dealer of a number of famous international brands like Denon, Polk Audio, KEF, JBL, Revel, Definitive Technology and Pro Audio Technology. It also collaborates with automation and control brands such as Crestron, Lutron and Unilumin. PRO FX Tech is well established in the premium AV distribution and custom installation, with showrooms and experience centres in key Indian cities.

Revenue Channels

PRO FX Tech generates revenue primarily through:

• Selling high-quality AV products such as amplifiers, speakers, subwoofers, soundbars, projectors and turntables.
• AV system integration in home theatres, multi-room audio, luxury homes, corporate board rooms, retail, hospitality and schooling institutions.
• Active LED, interactive displays and projector-based digital signage solutions.
• After-sales service and support which guarantee continued customer satisfaction and product performance.

Management & Shareholding

Promoters & Shareholding:
The company has experienced promoters who know the industry. The company's promoters are Shreya Nambiar and Manmohan Ganesh, whose stake is 68.40 percent before the issue and will be 50.30 percent after the issuance.

Board Members:
The key management consists of Mr. Manmohan Ganesh, Managing Director and Mr. Appadurai Manuel Santhana Joekumar, Chief Financial Officer. It has an experienced sales and technical team that consists of 117 employees to facilitate operations and growth.