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  • 20 Jun, 2025

Safe Enterprises Retail Fixtures Limited IPO


Safe Enterprises Retail Fixtures Limited is launching its Initial Public Offering (IPO) on the NSE Emerge platform which will open for subscription from June 20 to June 24, 2025. The IPO consists entirely of a fresh issue of up to 1,23,00,000 equity shares, aiming to raise approximately ₹161.13–₹169.74 crore. The price band is set at ₹131–₹138 per share, with a minimum application lot of 1,000 shares. Shares are expected to be listed on June 27, 2025.

Company Background

Safe Enterprises Retail Fixtures Limited, originally established as a partnership in 1976 and incorporated as a public limited company in 2024, is a leading provider of customized shop fittings and retail fixture solutions. The company serves diverse retail segments, including fashion, electronics, hypermarkets and department stores, with a strong presence in both domestic and select international markets.

Operations & Product Range

Facility & Production:
Safe Enterprises operates three modern manufacturing units in Maharashtra and maintains an Experience Centre in Cochin. The company has registered 15 designs under the Designs Act 2000 and is ISO certified, ensuring stringent quality control from sourcing to installation.

Brands & Market Presence:
The company’s clientele includes major retail brands like Zudio, Westside, Godrej Nature's Basket, Reliance Retail and Future Group. Its product offerings span modular and electrified shop fittings, racks, shelving systems, checkout counters, mannequins and visual merchandising units, often integrated with advanced digital technologies such as LED lighting and interactive displays.

Revenue Channels

Safe Enterprises generates revenue primarily from:

  • Design, manufacturing and installation of retail fixtures and furniture.
  • Serving corporate clients, franchises, distributors and experience centers.
  • Export operations (currently 1–1.3% of revenue), with international presence in Dubai and Kansas City.

Management & Shareholding

Promoters & Shareholding:
The promoter group held 95.19% pre-issue, which will reduce to 70.07% post-issue. The public shareholding will increase from 4.81% to 29.93% after the IPO.

Board Members:
The board members of Safe Enterprises Retail Technologies Private Limited are Saleem Shabbir Merchant, Munira Salimbhai Merchant, Huzefa Salim Merchant and Mikdad Saleem Merchant.

Safe Enterprises Retail Fixtures Limited IPO

WHAT IS GMP?

GMP (Grey Market Premium) is the difference between the IPO price and the grey market price. It is the premium amount paid for the traded IPO shares. It plays an important role in IPOs as it reflects how the IPO would react on the listing day.

A grey market is a place where shares/stocks are traded before being listed officially on the stock exchange.

Safe Enterprises Retail Fixtures Limited IPO GMP

GMP Date IPO Price GMP Last Updated
- - - -

**The GMP prices displayed here are solely for informational purposes related to the grey market news. India IPO does not engage in or facilitate grey market trading, nor are these rates (sub2) indicative of any trading activity. We also do not recommend or endorse participation in the grey market.**


Safe Enterprises Retail Fixtures Limited IPO Details

Detail Description
IPO Date June 20, 2025 to June 24, 2025
Listing Date [.]
Face Value ₹5 per share
Issue Price Band ₹131 to ₹138 per share
Lot Size 1,000 Shares
Total Issue Size (Ex Market Maker) 1,16,76,000 shares (aggregating up to ₹161.13 Cr)
Fresh Issue (Ex Market Maker) 1,16,76,000 shares (aggregating up to ₹161.13 Cr)
Issue Type Bookbuilding IPO
Listing At NSE SME
Share Holding Pre Issue 3,43,04,478 shares
Share Holding Post Issue 4,59,80,478 shares
Market Maker Portion 6,24,000 shares

Safe Enterprises Retail Fixtures Limited IPO Timeline

Detail Description
IPO Open Date Fri, Jun 20, 2025
IPO Close Date Tue, Jun 24, 2025
Tentative Allotment Wed, Jun 25, 2025
Initiation of Refunds Thu, Jun 26, 2025
Credit of Shares to Demat Thu, Jun 26, 2025
Cut-off time for UPI mandate confirmation 5 PM on June 24, 2025

Safe Enterprises Retail Fixtures Limited IPO Lot Size

Application Lots Shares Amount
Retail (Min) 1 1000 ₹1,38,000
Retail (Max) 1 1000 ₹1,38,000
HNI (Min) 2 2,000 ₹2,76,000

Safe Enterprises Retail Fixtures IPO Reservation
Investor Category Shares Offered
Market Maker Shares Offered 6,24,000 (4.83%)
QIB Shares Offered 58,37,000 (45.16%)
Anchor Investor Shares Offered 35,01,000 (27.09%)
QIB (Ex. Anchor) 23,36,000 (18.07%)
Retail Shares Offered 40,87,000 (31.62%)
NII (HNI) Shares Offered 17,52,000 (13.56%)
Total Shares Offered 1,29,24,000 (100.00%)

Safe Enterprises Retail Fixtures Limited IPO Promoter Holding

Share Holding Pre Issue Share Holding Post Issue
Share Holding Pre Issue 95.18%
Share Holding Post Issue 70.07%


Competitive Strength:

  • ● In-house manufacturing units with multi-material capabilities and strict quality control.
  • ● Strong, diversified customer relationships across 25+ Indian states and international markets.
  • ● Dedicated quality assurance team and ISO certifications.
  • ● Senior management with deep industry expertise and a skilled design team.
  • ● High profitability, with a PAT margin of 28.33% and strong ROE (77.54%) in FY25.

Safe Enterprises Retail Fixtures Limited IPO Financial Information

Period Ended Assets Total Income Profit After Tax Net Worth Reserves and Surplus Total Borrowing
30 Mar 2025 101.94 139.73 39.19 72.08 - 0
31 Mar 2024 54.4 101.38 23Q 28.99 - 0
Amount in ₹ Crore

Key Performance Indicator

KPI Values
ROE 77.54%
ROCE 69.10%
RoNW 54.37%
PAT Margin 28.33%
Price to Book Value 6.57
Pre IPO Post IPO
EPS (Rs) 11.42 8.52
P/E (x) 12.08 16.19

IPO Objectives

    The IPO proceeds will be used for:
  • ● Capital expenditure to set up an integrated manufacturing facility (including land, construction and machinery).
  • ● Investment in subsidiary Safe Enterprises Retail Technologies for manufacturing infrastructure.
  • ● Meeting working capital requirements for both the company and its subsidiary.
  • ● General corporate purposes.
Conclusion

Safe Enterprises Retail Fixtures Limited is a well-established player in the retail fixtures industry, offering end-to-end solutions to prominent retail brands. With robust financials, a strong client base and expansion plans supported by the IPO proceeds, the company is poised for further growth. However, risks such as revenue concentration, dependence on leased premises and limited export exposure should be considered by prospective investors.

RHP:

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DRHP:

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Frequently Asked Questions (FAQs)

  • 1. Which dates are Safe Enterprises Retail Fixtures Limited's initial public offerings?

    On June 20, 2025, the IPO will open, and on June 24, 2025, it will shut. The shares are anticipated to become public on June 27, 2025, after the allocation is finalised on June 25.

  • 2. What is the IPO's pricing range and lot size?

    The minimum application lot is 1,000 shares (₹1.31–₹1.38 lakh per lot), and the pricing range is ₹131–₹138 per share.

  • 3. With the IPO, how much does the company want to raise?

    The IPO seeks to issue new shares with a target price range of ₹161.13 to ₹169.74 crore.

  • 4. What will the promoter holding be after the IPO?

    Promoter holding will decrease from 95.19% pre-issue to 70.07% post-issue.

  • 5. What are the IPO's primary goals?

    The money will be utilised for working capital, subsidiary investments, capital expenditures (new manufacturing unit), and general business needs.

  • 6. Who are the issue's registrar and lead manager?

    Maashitla Securities Private Limited is the registrar, and Hem Securities Limited is the lead manager for bookkeeping.

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