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  • 09 Dec, 2024

Purple United Sales Limited IPO


Incorporated in 2014, Purple United is a vibrant and dynamic fashion brand that specializes in offering clothing, shoes, and accessories designed for children of all ages. The company takes pride in crafting products that cater to the unique needs of kids, ensuring both style and comfort. Purple United's flagship line, Purple United Kids, is tailored for children up to the age of 14. This line features laboratory-tested products made from high-quality materials, showcasing bright colors and appealing designs suitable for every occasion.

Comprehensive Product Range:

The company is involved in every step of the fashion process, including designing, developing, sourcing, marketing, and distributing a wide array of clothing and footwear. Their offerings cater to infants (0 to 1 year), toddlers (2 to 6 years), and older children (7 to 14 years). Beyond clothing, Purple United provides a diverse range of accessories and hardware, such as strollers, to meet the varied needs of young families. The extensive product selection includes t-shirts, shirts, jackets, sweaters, apparel sets, dungarees, rompers, party wear, dresses, denim, trousers, jeggings, skirts, shoes, ballerinas, mules, moulds, flip flops, sandals, caps, tote bags, socks, and more.

Market Presence and Distribution:

Operating primarily in India, Purple United boasts 17 exclusive brand outlets (EBOs) spread across five states and 10 cities. Additionally, the brand has established 20 shop-in-shop locations within popular retail chains to increase accessibility and visibility. The company's products are prominently featured online through their user-friendly website and mobile app, as well as on major e-commerce platforms such as Myntra, Amazon, Flipkart, FirstCry, Nykaa, Hopscotch, and AJIO. To further extend their reach, Purple United collaborates with 44 retailers across the country, ensuring that their high-quality products are widely available to a broad audience.

In conclusion, Purple United stands as a leader in the children's fashion industry, combining style, quality, and accessibility to offer an unparalleled shopping experience for families.

Purple United Sales Limited IPO Overview:

  • Issue Type: Fresh issue (book built)
  • IPO Size: ₹32.81 crores (26.04 lakh shares)
  • Subscription Dates: Opens on December 11, 2024 and closes on December 13, 2024
  • Price Per Share: ₹121 to ₹126 per share
  • Minimum Lot Size: 1000 shares per application
  • Book Running Lead Managers: Expert Global Consultants Private Limited
  • Registrar: Kfin Technologies Limited
  • Market Maker: Prabhat Financial Services
Purple United Sales Limited IPO

WHAT IS GMP?

GMP (Grey Market Premium) is the difference between the IPO price and the grey market price. It is the premium amount paid for the traded IPO shares. It plays an important role in IPOs as it reflects how the IPO would react on the listing day.

A grey market is a place where shares/stocks are traded before being listed officially on the stock exchange.

Purple United Sales Limited IPO GMP

GMP Date IPO Price GMP Last Updated
- 126 - -

**The GMP prices displayed here are solely for informational purposes related to the grey market news. India IPO does not engage in or facilitate grey market trading, nor are these rates (sub2) indicative of any trading activity. We also do not recommend or endorse participation in the grey market.**


Purple United Sales Limited IPO Details

Detail Description
IPO Date December 11, 2024 to December 13, 2024
Listing Date -
Face Value ₹10 per share
Price Band ₹121 to ₹126 per share
Lot Size 1000 Shares
Total Issue Size 2,604,000 shares (aggregating up to ₹32.81 Cr)
Fresh Issue 2,604,000 shares (aggregating up to ₹32.81 Cr)
Issue Type Book Built Issue IPO
Listing At NSE SME
Shareholding pre issue 7,005,800
Shareholding post issue 9,609,800
Market Maker portion 131,000 shares Prabhat Financial Services

Purple United Sales Limited IPO Timeline

Detail Description
IPO Open Date Wednesday, December 11, 2024
IPO Close Date Friday, December 13, 2024
Basis of Allotment Monday, December 16, 2024
Initiation of Refunds Tuesday, December 17, 2024
Credit of Shares to Demat Tuesday, December 17, 2024
Listing Date Wednesday, December 18, 2024
Cut-off time for UPI mandate confirmation 5 PM on December 13, 2024

Purple United Sales Limited IPO Lot Size

Application Lots Shares Amount
Retail (Min) 1 1000 ₹126,000
Retail (Max) 1 1000 ₹126,000
HNI (Min) 2 2000 ₹252,000

Purple United Sales IPO Reservation
Investor Category Shares Offered
QIB Shares Offered Not more than 50% of the Net Issue
Retail Shares Offered Not less than 35% of the Net Issue
NII (HNI) Shares Offered Not less than 15% of the Net Issue

Purple United Sales Limited IPO Promoter Holding

Share Holding Pre Issue Share Holding Post Issue
87.54% 63.82%


Competitive Strength:

  • Well positioned to capitalise on the fast growing children's products market.
  • Extensive product portfolio with quality products that offer a solid value proposition.
  • Strong backend with design capabilities, strong focus on the 3Fs (fun, fashion and functionality) and control over distribution channels.
  • Experienced promoter and management team.
  • Strong financial performance.

Purple United Sales Limited IPO Financial Information

Period Ended Assets Total Income Profit After Tax Net Worth Reserves and Surplus Total Borrowing
30 Sep 2024 7,033.67 3,052.04 329.28 2,368.62 - 3,366.66
31 Mar 2024 4,913.96 4,291.59 481.54 1,733.64 - 2,562.8
31 Mar 2023 3,250.92 2,571.1 149.22 1,036.58 - 1,187.42
31 Mar 2022 2,278.96 1,656.19 177.16 617.59 - 1,105.76
Amount in ₹ Crore

Key Performance Indicator

KPI Values
ROCE 19.35%
RoNW 27.78%
Debt/Equity 1.48
P/BV 4.82
PAT Margin (%) 11.26
Pre IPO Post IPO
EPS (Rs) 6.87 6.85
P/E (x) 18.33 18.39

Purple United Sales IPO Objectives:-
  • The Company intend to utilize the Net Proceeds of the Issue to meet the following objectives:
  • 1. Expenditure for opening new stores.
  • 2. Working capital requirements.
  • 3. General corporate purposes.

RHP:

View RHP

DRHP:

View DRHP

Read more :
  • Suraksha Clinic and Diagnostic Limited IPO
  • Yash Highvoltage Limited IPO
  • Inventurus Knowledge Solutions Limited IPO

Frequently Asked Questions (FAQs)

  • What is Purple United Sales IPO?

    Purple United Sales IPO is a SME IPO. The company is going to raise ₹32.81 Crores via IPO. The issue is priced at ₹121 to ₹126 per equity share. The IPO is to be listed on NSE.

  • When will the Purple United Sales IPO open for subscription?

    The IPO is to open on December 11, 2024 for QIB, NII, and Retail Investors. The IPO will close on December 13, 2024.

  • What is Purple United Sales IPO Investors Portion?

    The investors’ portion for QIB is 50%, NII is 15%, and Retail is 35%.

  • What is Purple United Sales IPO Issue Size?

    Purple United Sales IPO issue size is ₹32.81 crores.

  • What is Purple United Sales IPO Price Band?

    Purple United Sales IPO Price Band is ₹121 to ₹126.

  • What is Purple United Sales IPO Lot Size?

    The minimum bid is 1000 Shares with ₹126,000.

  • What is the Purple United Sales IPO Allotment Date?

    Purple United Sales IPO allotment date is December 16, 2024.

  • What is the Purple United Sales IPO Listing Date?

    Purple United Sales IPO listing date is December 18, 2024. The IPO is to list on NSE.

  • What is the Purple United Sales current GMP?

    The current GMP of the Purple United Sales is ---.

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