Purple United Sales Limited IPO Details
| Detail | Description |
|---|---|
| IPO Date | December 11, 2024 to December 13, 2024 |
| Listing Date | - |
| Face Value | ₹ 10 per share |
| Price Band | ₹ 121 to ₹ 126 per share |
| Lot Size | 1,000 Shares |
| Total Issue Size | 26,04,000 shares (aggregating up to ₹ 32.81 Cr) |
| Fresh Issue | 26,04,000 shares (aggregating up to ₹ 32.81 Cr) |
| Issue Type | Book Built Issue IPO |
| Listing At | NSE SME |
| Shareholding pre issue | 70,05,800 |
| Shareholding post issue | 96,09,800 |
| Market Maker portion | 1,31,000 shares Prabhat Financial Services |
About Purple United Sales Limited IPO
Incorporated in 2014, Purple United is a vibrant and dynamic fashion brand that specializes in offering clothing, shoes, and accessories designed for children of all ages. The company takes pride in crafting products that cater to the unique needs of kids, ensuring both style and comfort. Purple United's flagship line, Purple United Kids, is tailored for children up to the age of 14. This line features laboratory-tested products made from high-quality materials, showcasing bright colors and appealing designs suitable for every occasion.
Comprehensive Product Range:
The company is involved in every step of the fashion process, including designing, developing, sourcing, marketing, and distributing a wide array of clothing and footwear. Their offerings cater to infants (0 to 1 year), toddlers (2 to 6 years), and older children (7 to 14 years). Beyond clothing, Purple United provides a diverse range of accessories and hardware, such as strollers, to meet the varied needs of young families. The extensive product selection includes t-shirts, shirts, jackets, sweaters, apparel sets, dungarees, rompers, party wear, dresses, denim, trousers, jeggings, skirts, shoes, ballerinas, mules, moulds, flip flops, sandals, caps, tote bags, socks, and more.
Market Presence and Distribution:
Operating primarily in India, Purple United boasts 17 exclusive brand outlets (EBOs) spread across five states and 10 cities. Additionally, the brand has established 20 shop-in-shop locations within popular retail chains to increase accessibility and visibility. The company's products are prominently featured online through their user-friendly website and mobile app, as well as on major e-commerce platforms such as Myntra, Amazon, Flipkart, FirstCry, Nykaa, Hopscotch, and AJIO. To further extend their reach, Purple United collaborates with 44 retailers across the country, ensuring that their high-quality products are widely available to a broad audience.
In conclusion, Purple United stands as a leader in the children's fashion industry, combining style, quality, and accessibility to offer an unparalleled shopping experience for families.
Purple United Sales Limited IPO Overview:
- Issue Type: Fresh issue (book built)
- IPO Size: ₹32.81 crores (26.04 lakh shares)
- Subscription Dates: Opens on December 11, 2024 and closes on December 13, 2024
- Price Per Share: ₹121 to ₹126 per share
- Minimum Lot Size: 1000 shares per application
- Book Running Lead Managers: Expert Global Consultants Private Limited
- Registrar: Kfin Technologies Limited
- Market Maker: Prabhat Financial Services
Purple United Sales IPO Reservation
| Investor Category | Shares Offered |
|---|---|
| QIB Shares Offered | Not more than 50% of the Net Issue |
| Retail Shares Offered | Not less than 35% of the Net Issue |
| NII (HNI) Shares Offered | Not less than 15% of the Net Issue |
Purple United Sales IPO Objectives:-
- The Company intend to utilize the Net Proceeds of the Issue to meet the following objectives:
- 1. Expenditure for opening new stores.
- 2. Working capital requirements.
- 3. General corporate purposes.
Purple United Sales Limited IPO Financial Information
Latest Revenue
3,052.04
₹ Crore
Profit After Tax
329.28
₹ Crore
Net Worth
2,368.62
₹ Crore
Total Borrowing
3,366.66
₹ Crore
| Period Ended | Assets | Revenue From Operations | Profit After Tax | Net Worth | Total Borrowing | ||||
|---|---|---|---|---|---|---|---|---|---|
| 30 Sep 2024 | 7,033.67 | 3,052.04 | 329.28 | 2,368.62 | 3,366.66 | ||||
| 31 Mar 2024 | 4,913.96 | 4,291.59 | 481.54 | 1,733.64 | 2,562.8 | ||||
| 31 Mar 2023 | 3,250.92 | 2,571.1 | 149.22 | 1,036.58 | 1,187.42 | ||||
| 31 Mar 2022 | 2,278.96 | 1,656.19 | 177.16 | 617.59 | 1,105.76 | ||||
| Amount in ₹ Crore | |||||||||
Purple United Sales Limited Key Performance Indicator
| KPI | Values |
|---|---|
| ROCE | 19.35% |
| RoNW | 27.78% |
| Debt/Equity | 1.48 |
| P/BV | 4.82 |
| PAT Margin (%) | 11.26 |
| Pre IPO | Post IPO | |
|---|---|---|
| EPS (Rs) | 6.87 | 6.85 |
| P/E (x) | 18.33 | 18.39 |
Frequently Asked Questions
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Competitive Strengths
Well positioned to capitalise on the fast growing children's products market.
Extensive product portfolio with quality products that offer a solid value proposition.
Strong backend with design capabilities, strong focus on the 3Fs (fun, fashion and functionality) and control over distribution channels.
Experienced promoter and management team.
Strong financial performance.
Download regulatory filings
Purple United Sales Limited IPO Timeline
| IPO Open Date | Wednesday, December 11, 2024 |
| IPO Close Date | Friday, December 13, 2024 |
| Basis of Allotment | Monday, December 16, 2024 |
| Initiation of Refunds | Tuesday, December 17, 2024 |
| Credit of Shares to Demat | Tuesday, December 17, 2024 |
| Listing Date | Wednesday, December 18, 2024 |
| Cut-off time for UPI mandate confirmation | 5 PM on December 13, 2024 |
IPO Lot Size
| Investors | No.of lots | Shares Offered | Max Bid Amount |
|---|---|---|---|
| Retail (Min) | 1 | 1000 | ₹126,000 |
| Retail (Max) | 1 | 1000 | ₹126,000 |
| HNI (Min) | 2 | 2000 | ₹252,000 |