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01 Oct, 2025

B.A.G. Convergence SME IPO

B.A.G. Convergence IPO is a book-build issue of ₹48.72 crores, consisting of a fresh issue of 0.56 crore shares. The price band is fixed at ₹82 to ₹87 per share, with a lot size of 1,600 shares. The minimum investment required by a retail investor is ₹2,78,400 (3,200 shares). The IPO opens for subscription in September 2025, with the basis of allotment expected to be finalized on October 6, 2025. Shares will be listed on the NSE SME platform with a tentative listing date of October 8, 2025.

Company Background

B.A.G. Convergence Ltd., incorporated in April 2007, operates its media production hub in Noida, Uttar Pradesh. The company specializes in content creation across multiple formats—text, audio, video, and infographics. It launched its first digital platforms, news24online.com and e24bollywood.com, in 2007. B.A.G. Convergence provides advanced services such as AI-powered automation, cloud-based broadcasting, high-definition and 4K content production, OTT & streaming solutions. By leveraging these technologies, the company enables broadcasters to unlock new opportunities and reach wider audiences through subscription-based and ad-driven models.

WHAT IS GMP?

GMP (Grey Market Premium) is the difference between the IPO price and the grey market price. It is the premium amount paid for the traded IPO shares. It plays an important role in IPOs as it reflects how the IPO would react on the listing day.

A grey market is a place where shares/stocks are traded before being listed officially on the stock exchange.

B.A.G. Convergence SME IPO GMP

GMP Date	IPO Price	GMP	Last Updated
-	-	-	-

**The GMP prices displayed here are solely for informational purposes related to the grey market news. India IPO does not engage in or facilitate grey market trading, nor are these rates (sub2) indicative of any trading activity. We also do not recommend or endorse participation in the grey market.**

B.A.G. Convergence SME IPO Details

Detail	Description
IPO Date	September 30, 2025 to October 3, 2025
Listing Date	[.]
Face Value	₹10 per share
Issue Price Band	₹82 to ₹87 per share
Lot Size	1,600 Shares
Sale Type	Fresh Capital
Total Issue Size	56,00,000 shares (aggregating up to ₹48.72 Cr)
Reserved for Market Maker	2,80,000 shares (aggregating up to ₹2.44 Cr) ACME Capital Market Ltd.
Offer for Sale	53,20,000 shares (aggregating up to ₹46.28 Cr)
Issue Type	Bookbuilding IPO
Listing At	NSE SME
Share Holding Pre Issue	1,56,18,800 shares
Share Holding Post Issue	2,12,18,800 shares

B.A.G. Convergence SME IPO Timeline

Detail	Description
IPO Open Date	Tue, Sep 30, 2025
IPO Close Date	Fri, Oct 3, 2025
Tentative Allotment	Mon, Oct 6, 2025
Initiation of Refunds	Mon, Oct 6, 2025 Tue, Oct 7, 2025
Credit of Shares to Demat	Tue, Oct 7, 2025
Tentative Listing Date	Wed, Oct 8, 2025
Cut-off time for UPI mandate confirmation	5 PM on Fri, Oct 3, 2025

B.A.G. Convergence SME IPO Lot Size

Application	Lots	Shares	Amount
Individual investors (Retail) (Min)	2	3,200	₹2,78,400
Individual investors (Retail) (Max)	2	3,200	₹2,78,400
S-HNI (Min)	3	4,800	₹4,17,600
S-HNI (Max)	7	11,200	₹9,74,400
B-HNI (Min)	8	12,800	₹11,13,600

B.A.G. Convergence SME IPO Promoter Holding

Share Holding Pre Issue	Share Holding Post Issue
Promoter Holding Pre Issue	89.58%
Promoter Holding Post Issue	65.93%

Competitive Strength:

• Brand presence leads to customer loyalty and trust. News24 and E24 are the two most trustworthy websites of the B.A.G. for the audience and they gain popularity & leads from there.
• Strategic partnership and a focus on digital and regional languages.

B.A.G. Convergence SME IPO Financial Information

Period Ended	Assets	Total Income	Profit After Tax	Net Worth	Reserves and Surplus	Total Borrowing
31 Mar 2025	43.84	35.85	9.41	22.21	-	-
31 Mar 2024	18.33	30.33	8.05	7.11	-	-
31 Mar 2023	11.57	24.96	4.99	-0.92	-	-
Amount in ₹ Crore

Key Performance Indicator

KPI	Values
Debt/Equity	0.57
RoNW	40.96%
PAT Margin	25.37%
EBITDA Margin	39.04%
Price to Book Value	18.13

	Pre IPO	Post IPO
EPS (Rs)	6.02	4.43
P/E (x)	14.45	19.62

Conclusion

The B.A.G. Convergence IPO gives investors an opportunity to participate in the rapidly evolving digital media and broadcasting industry. With strong expertise in content creation, AI-driven automation, and OTT streaming services, the company has a diversified revenue base driven by advertising, partnerships, and government projects. Consistent financial performance and growing demand for digital media make this IPO attractive for investors looking to gain exposure to India’s expanding content and streaming ecosystem.