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B.A.G. Convergence SME IPO
B.A.G. Convergence IPO is a book-build issue of ₹48.72 crores, consisting of a fresh issue of 0.56 crore shares. The price band is fixed at ₹82 to ₹87 per share, with a lot size of 1,600 shares. The minimum investment required by a retail investor is ₹2,78,400 (3,200 shares). The IPO opens for subscription in September 2025, with the basis of allotment expected to be finalized on October 6, 2025. Shares will be listed on the NSE SME platform with a tentative listing date of October 8, 2025.
Company Background
B.A.G. Convergence Ltd., incorporated in April 2007, operates its media production hub in Noida, Uttar Pradesh. The company specializes in content creation across multiple formats—text, audio, video, and infographics. It launched its first digital platforms, news24online.com and e24bollywood.com, in 2007. B.A.G. Convergence provides advanced services such as AI-powered automation, cloud-based broadcasting, high-definition and 4K content production, OTT & streaming solutions. By leveraging these technologies, the company enables broadcasters to unlock new opportunities and reach wider audiences through subscription-based and ad-driven models.
WHAT IS GMP?
GMP (Grey Market Premium) is the difference between the IPO price and the grey market price. It is the premium amount paid for the traded IPO shares. It plays an important role in IPOs as it reflects how the IPO would react on the listing day.
A grey market is a place where shares/stocks are traded before being listed officially on the stock exchange.
B.A.G. Convergence SME IPO GMP
| GMP Date | IPO Price | GMP | Last Updated |
|---|---|---|---|
| - | - | - | - |
**The GMP prices displayed here are solely for informational purposes related to the grey market news. India IPO does not engage in or facilitate grey market trading, nor are these rates (sub2) indicative of any trading activity. We also do not recommend or endorse participation in the grey market.**
B.A.G. Convergence SME IPO Details
| Detail | Description |
|---|---|
| IPO Date | September 30, 2025 to October 3, 2025 |
| Listing Date | [.] |
| Face Value | ₹10 per share |
| Issue Price Band | ₹82 to ₹87 per share |
| Lot Size | 1,600 Shares |
| Sale Type | Fresh Capital |
| Total Issue Size | 56,00,000 shares (aggregating up to ₹48.72 Cr) |
| Reserved for Market Maker | 2,80,000 shares (aggregating up to ₹2.44 Cr) ACME Capital Market Ltd. |
| Offer for Sale | 53,20,000 shares (aggregating up to ₹46.28 Cr) |
| Issue Type | Bookbuilding IPO |
| Listing At | NSE SME |
| Share Holding Pre Issue | 1,56,18,800 shares |
| Share Holding Post Issue | 2,12,18,800 shares |
B.A.G. Convergence SME IPO Timeline
| Detail | Description |
|---|---|
| IPO Open Date | Tue, Sep 30, 2025 |
| IPO Close Date | Fri, Oct 3, 2025 |
| Tentative Allotment | Mon, Oct 6, 2025 |
| Initiation of Refunds | Mon, Oct 6, 2025 Tue, Oct 7, 2025 |
| Credit of Shares to Demat | Tue, Oct 7, 2025 |
| Tentative Listing Date | Wed, Oct 8, 2025 |
| Cut-off time for UPI mandate confirmation | 5 PM on Fri, Oct 3, 2025 |
B.A.G. Convergence SME IPO Lot Size
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Individual investors (Retail) (Min) | 2 | 3,200 | ₹2,78,400 |
| Individual investors (Retail) (Max) | 2 | 3,200 | ₹2,78,400 |
| S-HNI (Min) | 3 | 4,800 | ₹4,17,600 |
| S-HNI (Max) | 7 | 11,200 | ₹9,74,400 |
| B-HNI (Min) | 8 | 12,800 | ₹11,13,600 |
B.A.G. Convergence SME IPO Promoter Holding
| Share Holding Pre Issue | Share Holding Post Issue |
|---|---|
| Promoter Holding Pre Issue | 89.58% |
| Promoter Holding Post Issue | 65.93% |
Competitive Strength:
- • Brand presence leads to customer loyalty and trust. News24 and E24 are the two most trustworthy websites of the B.A.G. for the audience and they gain popularity & leads from there.
- • Strategic partnership and a focus on digital and regional languages.
B.A.G. Convergence SME IPO Financial Information
| Period Ended | Assets | Total Income | Profit After Tax | Net Worth | Reserves and Surplus | Total Borrowing | ||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31 Mar 2025 | 43.84 | 35.85 | 9.41 | 22.21 | - | - | ||||||||||||||||||||||||||||||||||
| 31 Mar 2024 | 18.33 | 30.33 | 8.05 | 7.11 | - | - | ||||||||||||||||||||||||||||||||||
| 31 Mar 2023 | 11.57 | 24.96 | 4.99 | -0.92 | - | - | ||||||||||||||||||||||||||||||||||
| Amount in ₹ Crore | ||||||||||||||||||||||||||||||||||||||||
Key Performance Indicator
| KPI | Values |
|---|---|
| Debt/Equity | 0.57 |
| RoNW | 40.96% |
| PAT Margin | 25.37% |
| EBITDA Margin | 39.04% |
| Price to Book Value | 18.13 |
| Pre IPO | Post IPO | |
|---|---|---|
| EPS (Rs) | 6.02 | 4.43 |
| P/E (x) | 14.45 | 19.62 |
Conclusion
The B.A.G. Convergence IPO gives investors an opportunity to participate in the rapidly evolving digital media and broadcasting industry. With strong expertise in content creation, AI-driven automation, and OTT streaming services, the company has a diversified revenue base driven by advertising, partnerships, and government projects. Consistent financial performance and growing demand for digital media make this IPO attractive for investors looking to gain exposure to India’s expanding content and streaming ecosystem.
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