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Adcounty Media India Limited IPO
The IPO of Adcounty Media India Limited is a new issue of 59.63 lakh shares and it is an SME IPO that will raise about 50.69 crores. The IPO's pricing range is 80–85 rupees per share. With a tentative listing date of July 4, 2025, on the BSE SME platform, the initial public offering (IPO) is scheduled to begin on June 27, 2025 and close on July 1, 2025.
Company Background
Adcounty Media India Limited was first established as a private limited company on May 3, 2017 and on May 28, 2024, it changed its status to a public limited company. It is an AdTech and BrandTech company that offers end-to-end digital marketing and advertising solutions to various industries like Fintech, BFSI, E-commerce, iGaming and FMCG.
Operations & Product Range
Facility & Production:
Adcounty Media has several websites and mobile applications such as XporingIndia, SportsCounty, WealthCounty, TechTalkCounty and TravelerCounty. It also created its proprietary tools, such as BidCounty, which is a programmatic advertising platform to automate and optimize branding and performance campaigns.
Brands & Market Presence:
The company has a presence in more than 47 nations across the world including India with its digital properties and mobile applications like MobiClean and aScanner (a document scanner application that uses OCR technology). It has received awards such as "Digital Media Team Of The Year" at The Business Leadership Awards, as an indication of its reputation in the market.
Revenue Channels
The major sources of revenue of Adcounty Media are:
- AdTech Segment: Programmatic advertising through BidCounty, which generates more than 60 percent of sales in FY25.
- Digital Marketing Segment: Services such as SEO, PPC, social media marketing and performance campaigns (CPI, CPL, CPS, CPA), which generate almost 40 percent of revenues.
The company works on outcome-based pricing models and serves clients directly and through global media agencies.
Management & Shareholding
Promoters & Shareholding
The promoters are Mr. Chandan Garg, Mr. Aditya Jangid, Mr. Abbhinav Jain, Ms. Vartika Dangayach, Mr. Delphin Varghese and Innovana Thinklabs Limited. They currently hold 89.14 percent of the pre-IPO shares; following the IPO, this will drop to roughly 65.51 percent.
Board Members
Its board has executive directors Mr. Aditya Jangid, Mr. Chandan Garg, Mr. Abbhinav Jain and non-independent director Ms. Vartika Dangayach. The management is innovative and developmental.
WHAT IS GMP?
GMP (Grey Market Premium) is the difference between the IPO price and the grey market price. It is the premium amount paid for the traded IPO shares. It plays an important role in IPOs as it reflects how the IPO would react on the listing day.
A grey market is a place where shares/stocks are traded before being listed officially on the stock exchange.
Adcounty Media India Limited IPO GMP
| GMP Date | IPO Price | GMP | Last Updated |
|---|---|---|---|
| - | - | - | - |
**The GMP prices displayed here are solely for informational purposes related to the grey market news. India IPO does not engage in or facilitate grey market trading, nor are these rates (sub2) indicative of any trading activity. We also do not recommend or endorse participation in the grey market.**
Adcounty Media India Limited IPO Details
| Detail | Description |
|---|---|
| IPO Date | June 27, 2025 to July 1, 2025 |
| Listing Date | - |
| Face Value | ₹10 per share |
| Issue Price Band | ₹80 to ₹85 per share |
| Lot Size | 1,600 Shares |
| Sale Type | Fresh Capital |
| Total Issue Size | 59,63,200 shares (aggregating up to ₹50.69 Cr) |
| Reserved for Market Maker | 3,36,000 shares (aggregating up to ₹2.86 Cr) |
| Net Offered to Public | 56,27,200 shares (aggregating up to ₹47.83 Cr) |
| Issue Type | Bookbuilding IPO |
| Listing At | BSE SME |
| Share Holding Pre Issue | 1,65,38,000 shares |
| Share Holding Post Issue | 2,25,01,200 shares |
Adcounty Media India Limited IPO Timeline
| Detail | Description |
|---|---|
| IPO Open Date | Fri, Jun 27, 2025 |
| IPO Close Date | Tue, Jul 1, 2025 |
| Tentative Allotment | Wed, Jul 2, 2025 |
| Initiation of Refunds | Thu, Jul 3, 2025 |
| Credit of Shares to Demat | Fri, Jul 4, 2025 |
| Tentative Listing Date | Fri, Jul 4, 2025 |
| Cut-off time for UPI mandate confirmation | 5 PM on July 1, 2025 |
Adcounty Media India Limited IPO Lot Size
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 1600 | ₹1,36,000 |
| Retail (Max) | 1 | 1600 | ₹1,36,000 |
| HNI (Min) | 2 | 3,200 | ₹2,72,000 |
Adcounty Media India Limited IPO Promoter Holding
| Share Holding Pre Issue | Share Holding Post Issue |
|---|---|
| Share Holding Pre Issue | 89.14% |
| Share Holding Post Issue | 65.51% |
Competitive Strength:
- ● Powerful technology-based advertising services that integrate creativity and data analytics.
- ● Diverse customer base that is spread across different sectors such as BFSI, e-commerce, gaming and FMCG.
- ● Proprietary programmatic tool (BidCounty) that improves the automation and targeting of campaigns.
- ● International presence with customers in almost 47 countries.
- ● Good relations with the key media agencies, such as GroupM and Publicis Media India.
- ● A digital media team that is award-winning and known to be excellent in social media and digital marketing.
Adcounty Media India Limited IPO Financial Information
| Period Ended | Assets | Total Income | Profit After Tax | Net Worth | Reserves and Surplus | Total Borrowing | ||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31 Mar 2025 | 47.92 | 69.58 | 13.75 | 37.9 | - | - | ||||||||||||||||||||||||||||||||||
| 31 Mar 2024 | 29.51 | 43.24 | 8 | 20.27 | - | - | ||||||||||||||||||||||||||||||||||
| 31 Mar 2023 | 26.84 | 53.64 | 7.64 | 11.92 | - | 0.29 | ||||||||||||||||||||||||||||||||||
| Amount in ₹ Crore | ||||||||||||||||||||||||||||||||||||||||
Key Performance Indicator
| KPI | Values |
|---|---|
| ROE | 47.28% |
| ROCE | 47.27% |
| RoNW | 47.28% |
| PAT Margin | 19.96% |
| EBITDA Margin | 26.49% |
| Price to Book Value | 3.71 |
| Pre IPO | Post IPO | |
|---|---|---|
| EPS (Rs) | 8.37 | 6.11 |
| P/E (x) | 10.16 | 13.91 |
IPO Objectives
Through the IPO, fresh funds will be raised to:
- Increase the technological base and improve the use of proprietary systems such as BidCounty.
- Scale the domestic and international operations.
- Invest in marketing and brand building.
- Finance expansion goals by increasing working capital.
Conclusion
Adcounty Media India Limited presents itself as a technology-forward digital marketing and advertising company with a strong track record of growth, diversified revenue streams and a global client base. The IPO offers investors an opportunity to participate in the growth of a company leveraging advanced AdTech and BrandTech solutions in a rapidly evolving digital advertising landscape.
RHP:
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Read More IPO ReviewsFrequently Asked Questions (FAQs)
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1. When does the Adcounty Media initial public offering (IPO) open and close?
The initial public offering (IPO) will start on June 27, 2025 and run until July 1, 2025.
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2. What will the IPO's pricing range be?
The share price of Adcounty Media IPO ranges from 80 to 85 rupees.
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3. How many IPO shares are being distributed?
In this initial public offering, 59.63 lakh shares will be issued.
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4. What are the main business segments of Adcounty Media?
The company specialises in digital marketing services like SEO, PPC and social media marketing, as well as AdTech (programmatic advertising).
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5. Who are some of the major clients of Adcounty Media?
Clients include Sharechat, Zepto, Fi.Money, PB Fintech (PolicyBazaar, PaisaBazaar) and Bank Sathi.
