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08 Aug, 2025
BlueStone, India’s fastest growing brand for fine jewellery, is launching its Rs. 820 cr IPO on 11th August. The company was initially planning a ₹1000 cr IPO but reduced its valuation by 18% to now launch the ₹820 cr IPO with an expected valuation of approximately ₹7800 with the public listing. Bluestone, backed by Accel India, is looking forward to enhancing its growing presence in the jewellery sector of India through the public listing of its upcoming IPO.
BlueStone was incorporated in the year 2011 and has since redefined the concept of shopping for jewellery in India. The company works on a D2C model and integrates online and physical retail in order to enhance customers’ shopping experience. It has successfully grown to be a digital-first omni-channel jewellery provider that is the second-largest in India’s fine jewellery Industry. BluStone’s presence is established across the nation through its 301 retail stores and a prevalent online presence through its website as well as its mobile application.
The issue size of BlueStone Jewellery IPO is a bookbuilt issue of ₹1,540.65 crore. The IPO is a combination of 1.59 crore fresh equity shares of ₹820.00 crores and 1.39 crore offer-for-sale shares worth ₹720.65 crores. Minimum application for retail investors is of ₹14,268 for 29 shares and for sNII as well as bNII is of ₹2,09,902 for 406 shares and ₹10,04,531 for 1,943 shares. The BlueStone Jewellery IPO will help the company establish its brand name further and support the company’s growth plans.
BlueStone Jewellery and Lifestyle has shown a record of significant increases in revenue from ₹1,265.8 crore in FY24 to Rs 1,770 crore in FY25, which shows an increase of about 39.9% in the company’s revenue. Although there’s also been a noticeable increase in the company’s net loss as well, to ₹222 crore in FY25 from ₹142 crore in FY24. This increase in the loss between the two fiscal years is a reflection of the company’s offline expansion plans, which involved opening new stores, ahead of its IPO launch.
The primary plan of listing the BlueStone Jewellery IPO is to gain ₹820 crore worth of fresh capital in order to support funding requirements for the company’s working needs and in order to fulfill general corporate functions. The IPO will also allow for a partial exit for early investors of the company through the OFS component of the issue. The fresh funds received by the jewellery brand will help it to further enhance its omnichannel business through retail expansion.
The listing of BlueStone Jewellery IPO will mark a major turning point for the company’s offline presence across the nation. Tapping into the public market can help BlueStone seek not just capital, but also the approval of the company’s D2C business model, with strategic plans to move forward sustainably amidst competition from established jewellery brands. The successful listing of the BlueStone Jewellery IPO will help in setting the tone for the future expansion plan of the Accel India-backed fine jewellery company of India.