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08 Aug, 2025
Amagi Media Labs a Bengaluru based cloud software firm has filed its Draft Red Herring Prospectus (DRHP) to the Securities and Exchange Board of India (SEBI) to receive approval for its Initial Public Offering (IPO). Amagi appointed two independent directors, Ira Gupta and Giridhar Sanjeevi, in order to comply with SEBI’s regulations for approval of the company’s DRHP.
Amagi Media Labs was incorporated in 2008, becoming a unicorn in the year 2022 after a $100 million funding round led by General Atlantic and it currently operates from Bangalore in order to provide cloud software services for content owners and television networks to help them replace hardware-intensive layout systems that are inclusive of a modern and software-defined environment.
The company was also given recognition by winning the Technology and Engineering Emmy award. Amagi’s services helps clients launch, distribute and monetize live and linear channels with efficacy; it caters to over 800 global content brands. The cloud-based SaaS technology service provider firm is trusted by approximately 45% of the top 50 media companies.
The Amagi Media IPO is a combination of ₹1,020 crore worth of fresh shares and approximately 3.41 core equity shares as offer-for-sale giving existing investors an exit option and new investors an opportunity to take part in a rapidly growing broadcast and streaming solutions provider. The company is backed by Norwest Ventures, Premji Invest, Accel and General Atlantic.
The company recorded a loss of Rs.68.7 crore in FY25 which was reduced from the loss of FY24, which was Rs. 245 crore. Its operations’ revenue increased to Rs. 1162.6 in the fiscal year of 2025 from Rs. 879.2 crore in the previous year, marking a growth of 32.2%, indicating a strong top-line growth with the improvement in its profit metrics ahead of the company’s ₹1,020 crore IPO.
Proceeds acquired from the IPO listing will be utilised to enhance the firm’s market presence and brand name. Amagi is planning to utilise approximately Rs. 667.2 crore to invest in technology and cloud infrastructure, whereas the remaining funds will be utilised fulfilling the funds required for general corporate purposes and inorganic growth of the company.
The upcoming listing of Amagi Media Labs IPO is going to accelerate the company’s technological innovation and global market reach, in order to solidify the company’s leadership in the ever changing media tech landscape of India. It provides an opportunity for future investors to participate in a company with a high growth potential and credibility among Top 50 media corporations. It is well-positioned to capitalize on the worldwide growing demand for cloud-driven broadcasting solutions.
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