Amagi Media Labs is selling its shares in the price band of Rs 343-361 apiece, applied for a minimum of 41 shares and its multiples to raise Rs 1,789 crore between January 13-16.

Amagi Media Labs IPO booked over 14x on day 3 so far; GMP inched higher

Amagi Media Labs IPO Sees Decent Interest on Third Day of Bidding

The initial public offering (IPO) of Amagi Media Labs has garnered decent interest from investors on the third and final day of the bidding process, led by institutional and high-net-worth individual (HNI) bidders.

Issue Details

Price band: Rs 343-361 per share
Minimum application size: 41 shares
Issue size: Rs 1,789 crore
Fresh share sale: Rs 816 crore
Offer-for-sale (OFS): up to 2,69,42,343 equity shares worth Rs 973 crore

According to data available, investors made bids for 39,81,18,528 equity shares, or 14.60 times, compared to the 2,72,66,589 equity shares offered for subscription by 2.50 pm on Friday, January 16, 2026.

Subscription Status

Non-institutional investors (NIIs): 24.65% subscribed
Qualified institutional bidders (QIBs): 12.57% subscribed
Retail investors: 5.36 times subscribed

About Amagi Media Labs

Amagi Media Labs, founded in 2008, is a Bengaluru-based company engaged in cloud-based broadcast and connected TV technology. It provides end-to-end solutions for content creation, distribution, and monetisation across traditional TV and streaming platforms.

Brokerage Firm Views

Sushil Finance: "Amagi is still transitioning to consistent profitability. Looking at all the factors, risks, opportunities, and valuation, aggressive investors may invest with a long-term horizon to the issue."
KC Securities: "Strong customer stickiness, coupled with cross-selling and upselling opportunities, positions Amagi well to sustain a revenue CAGR of around 30 per cent over the medium term."