Brandman Retail IPO

Brandman Retail IPO is a book-building IPO of ₹86.09 crore, an entire fresh issue of 0.49 crore shares, with a lot size for an application of 800. The price band for this IPO is set at ₹167 to ₹176 per share and the minimum amount of investment required by an individual investor (retail investor) is ₹281,600 (1,600 shares). The IPO will open for subscription from Feb 4, 2026, to Feb 6, 2026, while shares are supposed to list on the NSE SME platform with a tentative listing date fixed as Feb 11, 2026.

Company Background

Brandman Retail Ltd. was established in 2021, is based in New Delhi, and is a premier distributor and retailer of international sports and lifestyle brands in India. The company operates a cultured multi-channel model across 4 pillars: distribution, licensing, e-commerce, and retail. It is a key partner for global giants, serving as a primary licensee for New Balance and holding agreements with brands like On, Rockport and Salomon.

Brandman Retail Ltd. manages 2 MBOs under the proprietary brand “Sneakrz” and 11 Exclusive Brand Outlets (EBOs) across North India. They use an asset-light, scalable business model bolstered by a strong digital presence on platforms like Flipkart and Ajio, alongside a strategic expansion into airport retail. Led by founder Arun Malhotra, the company is currently transitioning from a private to a public entity with an upcoming NSE SME IPO to fuel its next phase of growth.

Operations and Product Range

Facility and Production

Brandman Retail Ltd. operates through an asset-light model focused on high-traffic retail distribution rather than manufacturing. Its primary "facilities" include 11 Exclusive Brand Outlets (EBOs) and 2 Multi-Brand Outlets (MBOs) strategically located across Northern India (like Gurugram, Delhi and Noida). The company also utilizes advanced e-commerce fulfillment centers to manage online sales across major marketplaces.

Brands and Market Presence

The company maintains a strong market presence as a key distribution partner for global athleisure giants like New Balance, On, Salomon and Rockport. Its retail footprint spans major cities, including Delhi, Gurugram and Noida. Additionally, its proprietary brand, "Sneakrz," is expanding nationwide to capture the growing Indian premium footwear market.

Revenue Channels

• • Offline sales via retail stores, which are located in the top locations of North India, like New Delhi, Gurugram and Noida.
• • E-commerce platform: Digital sales via its own website and leading platforms like Flipkart, Ajio and Tata Cliq
• • Distribution & Licensing of brand portfolio and B2B sales

Management and Shareholding

Promoters and Shareholding

Brandman Retail Ltd. is led by Arun Malhotra (Founder & Managing Director), supported by Kavya Malhotra and Kashika Malhotra as part of the core promoter group. The promoter of the company holds a significant portion of the company and yet they will continue to preserve ownership, ensuring leadership continuity and final decision-making.

Board Members

The Board of Directors of Brandman Retail Ltd. includes Arun Malhotra and Kavya Malhotra, alongside experienced professionals like Vishnu Pillai and Rajesh Dudi. The board members of this company are structured with specialized committees including Audit and Nomination & Remuneration to ensure high standards of corporate governance, as the company is listed on the NSE Emerge platform.