About Simca Advertising IPO
Simca Advertising IPO Details
Simca Advertising IPO is a 100% book-building issue of 31.72 lakh equity shares worth up to ₹58 crore, entirely a fresh issue, with a face value of ₹10 per share. The company filed its DRHP with SEBI on June 30, 2025.
The price band of this issue is set between ₹174 and ₹183 per share and the lot size for an application is 600 shares. The IPO will be open for subscription from May 8 to 12, 2026, on the NSE SME platform with a tentative listing date fixed as May 15, 2026. The book-running lead manager for this issue is Socradamus Capital Ltd., while the registrar to the issue is MUFG Intime India Pvt. Ltd.
Simca Advertising IPO Date & Timeline
The Simca Advertising IPO is officially set to open for subscription on May 8, 2026 and will close on May 12, 2026. The company initially filed its Draft Red Herring Prospectus (DRHP) on June 30, 2025 and has now finalized its schedule following SEBI approval. Once the subscription window allotment is expected on May 13, 2026. Following this, the company will initiate refunds and credit shares to successful investors' demat accounts on May 14, 2026. Finally, the Simca Advertising Ltd.'s shares are tentatively scheduled to list on the stock exchanges on May 15, 2026.
Simca Advertising IPO Timeline
| IPO Open Date | Fri, May 8, 2026 |
| IPO Close Date | Tue, May 12, 2026 |
| Tentative Allotment | Wed, May 13, 2026 |
| Initiation of Refunds | Thu, May 14, 2026 |
| Credit of Shares to Demat | Thu, May 14, 2026 |
| Tentative Listing Date | Fri, May 15, 2026 |
| Cut-off time for UPI mandate confirmation | - |
Simca Advertising IPO Details
| Detail | Description |
|---|---|
| IPO Date | 8 to 12 May, 2026 |
| Listing Date | - |
| Face Value | ₹ 10 per share |
| Issue Price Band | ₹ 174 to ₹ 183 |
| Lot Size | 600 Shares |
| IPO Type | Fresh Capital |
| Total Issue Size | 31,71,600 shares (agg. up to ₹ 58 Cr) |
| Reserved for Market Maker | 1,59,000 shares (agg. up to ₹ 3 Cr) |
| Fresh Issue(Ex Market Maker) | 30,12,600 shares (agg. up to ₹ 55 Cr) |
| Net Offered to Public | 30,12,600 shares (agg. up to ₹ 55 Cr) |
| Issue Type | Bookbuilding IPO |
| Listing At | NSE SME |
| Share Holding Pre Issue | 88,00,000 shares |
| Share Holding Post Issue | 1,19,72,000 shares |
Simca Advertising IPO GMP (Grey Market Premium)
“Grey Market Premium” or GMP is defined as the rate at which the IPO's shares are traded in the market before they are officially listed on the stock exchange.
The Simca Advertising IPO GMP is currently trading at ₹2, reflecting the sentiment of unofficial investors before the official listing. This premium suggests a potential listing price of ₹185, which is 1.09% above the issue price. While the Grey Market Premium is a key indicator of demand and investor appetite, it is important to remember that GMP is highly volatile and should not be the sole factor in your investment decisions.
IPO Estimated Listing Return
Based on the IPO Price of ₹183 (highest price band), the latest uploaded Grey Market Premium (GMP) of ₹0 and a lot size of 600 shares.
Simca Advertising GMP TREND (DAILY UPDATES)
| GMP Date | IPO Price | GMP | Last Updated |
|---|---|---|---|
| - | ₹183.00 | ₹0 | - |
| - | ₹183.00 | ₹0 | - |
| - | ₹183.00 | ₹0 | - |
| - | ₹183.00 | ₹0 | - |
| - | ₹183.00 | ₹11 | - |
| - | ₹183.00 | ₹13 | - |
| - | ₹183.00 | ₹14 | - |
| - | ₹183.00 | ₹30 | - |
| - | ₹183.00 | ₹11 | - |
| - | ₹183.00 | ₹3 | - |
| - | ₹183.00 | ₹2 | - |
| - | ₹183.00 | ₹2 | - |
Company Background
Simca Advertising Ltd. was incorporated on June 17, 2022, in Mumbai, with its headquarters in Andheri West. The company has evolved from a nascent startup into a public limited entity focused on the Out-of-Home (OOH) advertising segment. The firm’s evolution is marked by its focus on urban high-traffic zones, specifically within the Maharashtra region, where it has built its core operational base.
The company provides advertising services, with a focus on Out of Home (“OOH”) media in Mumbai & Maharashtra. The main aim of the operation is to provide a high reach to their clients via hoarding, gantries and so on. They operate a portfolio of over 100 OOH media assets across Mumbai, which include LED displays and static holding (One LED counts as 6 media assets).
Operations & Product Range
Simca Advertising Ltd. operates as a comprehensive advertising solutions provider. Its core service model revolves around acquiring or leasing strategic advertising sites and offering them to corporate and retail clients. The product range includes:
- • Traditional Media: Static hoardings, billboards and wall murals.
- • Digital Media: LED displays and digital out-of-home (DOOH) screens.
- • Transit Media: Advertisements on buses, trains and at railway stations.
- • Experiential Branding: Branded booths, kiosks and event-based installations.
The business caters to a wide array of sectors, including banking, insurance and retail, helping brands achieve "top-of-mind" recall through high-visibility placements.
Facilities & Capacity
Simca Advertising Ltd. operates primarily from its registered and corporate office in Mumbai. Its "capacity" in the advertising world is defined by its inventory of media assets. The company holds rights to various advertising sites, including pole kiosks, gantries and transit panels. Also, the company plans to enhance its operational infrastructure and increase the number of high-tech digital screens in its inventory to meet the rising demand for DOOH advertising.
Brands & Market Presence
Simca Advertising Ltd. operates under the "SIMCA" brand, which has established a presence in the competitive Mumbai advertising circuit. It focuses primarily on the domestic market, with a heavy concentration in Maharashtra's urban centers. By securing certifications and maintaining a presence in high-footfall areas like toll nakas and transit networks, the firm has positioned itself as a localised expert in the OOH space. The brand is built on providing end-to-end services, from site selection to the final installation of ad creatives.
Revenue Streams & Business Model
The main source of income for Simca Advertising Ltd. is from the sales of advertising spaces. This income is obtained by entering into campaign contracts that are temporary and leasing agreements that are longer-term with their customers. The income stream has been diversified into several categories, such as Hoarding Rentals, which are obtained from traditional static boards; Digital Ad Rotations, which include fees earned from advertisements placed on LED screens; and Transit Media Fees, which involve branding on transportation infrastructure.
Management & Shareholding
Simca Advertising Ltd.’s promoters are Fahim Batliwala and Ashma Fahim Batliwala. Before the IPO, the promoters held the majority of the equity in the company, but after the IPO, the promoters will see no dilution in their stakeholding as the offering is entirely a fresh issue.
Board & Key Management
The leadership of Simca Advertising Ltd. is led by a team of experts with many years of experience. Fahim Batliwala serves as the Chairman & Managing Director and gives strategic direction to the firm, also managing daily operations. To ensure good governance, the board includes Independent Directors Dhirendra Raghvendra Tripathi, Ashish Gulshan Chawla and Seema Agarwal for honest oversight. Together, this team uses its knowledge to help the company grow and stay successful.
Simca Advertising IPO Financial Information
Latest Revenue
77.77
₹ Crore
Profit After Tax
10.68
₹ Crore
Net Worth
28.05
₹ Crore
Total Borrowing
0.28
₹ Crore
| Period Ended | Assets | Revenue From Operations | Profit After Tax | Net Worth | Reserves & Surplus | Total Borrowing | |||
|---|---|---|---|---|---|---|---|---|---|
| 31 Dec 2025 | 57.96 | 77.77 | 10.68 | 28.05 | 19.25 | — | |||
| 31 Mar 2025 | 36.67 | 74.94 | 9.98 | 17.37 | 17.32 | 0.28 | |||
| 31 Mar 2024 | 19.80 | 49.30 | 5.78 | 7.39 | 7.34 | — | |||
| 31 Mar 2023 | 6.07 | 11.95 | 1.57 | 1.62 | 1.57 | — | |||
| Amount in ₹ Crore | |||||||||
Simca Advertising Key Performance Indicator
| KPI | Values |
|---|---|
| ROE | 38.08% |
| ROCE | 50.89% |
| RoNW | 38.08% |
| PAT Margin | 13.73% |
| EBITDA Margin | 18.48% |
| Price to Book Value | 5.74 |
| Pre IPO | Post IPO | |
|---|---|---|
| EPS (Rs) | 11.34 | 11.89 |
| P/E (x) | 16.14 | 15.39 |
Simca Advertising IPO Objectives
The company intended to use the Simca Advertising IPO proceeds for strategic purposes:
- • Investment in new advertising assets and technology.
- • Repayment or Prepayment of debt (in part or in full)
- • Funding the potential acquisitions of smaller media assets or agencies.
- • General Corporate Purposes
Simca Advertising IPO Review
Simca Advertising Ltd. is in a high-growth niche within the Indian media and entertainment industry. As urban infrastructure expands, the value of physical and digital touchpoints increases. The company’s focus on the SME platform suggests a strategy of disciplined growth, targeting specific regional dominance before moving toward a broader national presence.
Financially, the company has transitioned from its incorporation phase into a functional revenue-generating entity. For FY25, the company reported a total income of ₹75.09 crore and a PAT of ₹9.97 crore. However, as with many OOH firms like Cash Ur Drive Marketing Ltd. & Bright Outdoor Media, its performance is closely tied to the broader economic climate and corporate marketing budgets.
However, the primary strengths lie in its strategic site locations and established promoter experience. Conversely, risks include the highly fragmented nature of the advertising industry and the reliance on municipal permissions for hoarding sites. Overall, the Simca Advertising IPO Review highlights a company at a pivotal stage of scaling its asset base through public participation.
Conclusion
The Simca Advertising IPO is an opportunity for investors to invest in a growing company that presents an opportunity to look at a growing player in the OOH media sector. The company plans the listing with a clear focus on expanding its digital and transit media footprint, while positioning itself to capture the next wave of urban branding demand. The main purpose of this issue is to fund the debt reduction and asset acquisition could provide the necessary tailwinds for future execution.
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Competitive Strengths
The strategic location gives rights to high-visibility sites in Mumbai’s high-traffic urban corridors.
A diverse services portfolio gives the ability to offer a mix of static, digital and transit media under one roof.
A diverse services portfolio gives the ability to offer a mix of static, digital and transit media under one roof.
Download regulatory filings
IPO Lot Size
| Investors | No.of lots | Shares Offered | Max Bid Amount |
|---|---|---|---|
| Individual investors (Retail) (Min) | 2 | 1200 | 219600 |
| Individual investors (Retail) (Max) | 2 | 1200 | 219600 |
| S-HNI (Min) | 3 | 1800 | 329400 |
| S-HNI (Max) | 9 | 5400 | 988200 |
| B-HNI (Min) | 10 | 6000 | 1098000 |