Simca Advertising IPO

Simca Advertising IPO Details

Simca Advertising IPO is a 100% book-building issue of 31.72 lakh equity shares worth up to ₹58 crore, entirely a fresh issue, with a face value of ₹10 per share. The company filed its DRHP with SEBI on June 30, 2025.

The price band of this issue is set between ₹174 and ₹183 per share and the lot size for an application is 600 shares. The IPO will be open for subscription from May 8 to 12, 2026, on the NSE SME platform with a tentative listing date fixed as May 15, 2026. The book-running lead manager for this issue is Socradamus Capital Ltd., while the registrar to the issue is MUFG Intime India Pvt. Ltd.

Simca Advertising IPO Date & Timeline

The Simca Advertising IPO is officially set to open for subscription on May 8, 2026 and will close on May 12, 2026. The company initially filed its Draft Red Herring Prospectus (DRHP) on June 30, 2025 and has now finalized its schedule following SEBI approval. Once the subscription window allotment is expected on May 13, 2026. Following this, the company will initiate refunds and credit shares to successful investors' demat accounts on May 14, 2026. Finally, the Simca Advertising Ltd.'s shares are tentatively scheduled to list on the stock exchanges on May 15, 2026.

Simca Advertising IPO GMP (Grey Market Premium)

“Grey Market Premium” or GMP is defined as the rate at which the IPO's shares are traded in the market before they are officially listed on the stock exchange.

The Simca Advertising IPO GMP is currently trading at ₹2, reflecting the sentiment of unofficial investors before the official listing. This premium suggests a potential listing price of ₹185, which is 1.09% above the issue price. While the Grey Market Premium is a key indicator of demand and investor appetite, it is important to remember that GMP is highly volatile and should not be the sole factor in your investment decisions.

Company Background

Simca Advertising Ltd. was incorporated on June 17, 2022, in Mumbai, with its headquarters in Andheri West. The company has evolved from a nascent startup into a public limited entity focused on the Out-of-Home (OOH) advertising segment. The firm’s evolution is marked by its focus on urban high-traffic zones, specifically within the Maharashtra region, where it has built its core operational base.

The company provides advertising services, with a focus on Out of Home (“OOH”) media in Mumbai & Maharashtra. The main aim of the operation is to provide a high reach to their clients via hoarding, gantries and so on. They operate a portfolio of over 100 OOH media assets across Mumbai, which include LED displays and static holding (One LED counts as 6 media assets).

Operations & Product Range

Simca Advertising Ltd. operates as a comprehensive advertising solutions provider. Its core service model revolves around acquiring or leasing strategic advertising sites and offering them to corporate and retail clients. The product range includes:

• • Traditional Media: Static hoardings, billboards and wall murals.
• • Digital Media: LED displays and digital out-of-home (DOOH) screens.
• • Transit Media: Advertisements on buses, trains and at railway stations.
• • Experiential Branding: Branded booths, kiosks and event-based installations.

The business caters to a wide array of sectors, including banking, insurance and retail, helping brands achieve "top-of-mind" recall through high-visibility placements.

Facilities & Capacity

Simca Advertising Ltd. operates primarily from its registered and corporate office in Mumbai. Its "capacity" in the advertising world is defined by its inventory of media assets. The company holds rights to various advertising sites, including pole kiosks, gantries and transit panels. Also, the company plans to enhance its operational infrastructure and increase the number of high-tech digital screens in its inventory to meet the rising demand for DOOH advertising.

Brands & Market Presence

Simca Advertising Ltd. operates under the "SIMCA" brand, which has established a presence in the competitive Mumbai advertising circuit. It focuses primarily on the domestic market, with a heavy concentration in Maharashtra's urban centers. By securing certifications and maintaining a presence in high-footfall areas like toll nakas and transit networks, the firm has positioned itself as a localised expert in the OOH space. The brand is built on providing end-to-end services, from site selection to the final installation of ad creatives.

Revenue Streams & Business Model

The main source of income for Simca Advertising Ltd. is from the sales of advertising spaces. This income is obtained by entering into campaign contracts that are temporary and leasing agreements that are longer-term with their customers. The income stream has been diversified into several categories, such as Hoarding Rentals, which are obtained from traditional static boards; Digital Ad Rotations, which include fees earned from advertisements placed on LED screens; and Transit Media Fees, which involve branding on transportation infrastructure.

Management & Shareholding

Simca Advertising Ltd.’s promoters are Fahim Batliwala and Ashma Fahim Batliwala. Before the IPO, the promoters held the majority of the equity in the company, but after the IPO, the promoters will see no dilution in their stakeholding as the offering is entirely a fresh issue.

Board & Key Management

The leadership of Simca Advertising Ltd. is led by a team of experts with many years of experience. Fahim Batliwala serves as the Chairman & Managing Director and gives strategic direction to the firm, also managing daily operations. To ensure good governance, the board includes Independent Directors Dhirendra Raghvendra Tripathi, Ashish Gulshan Chawla and Seema Agarwal for honest oversight. Together, this team uses its knowledge to help the company grow and stay successful.