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26 Aug, 2025
Cash Ur Drive Marketing Ltd IPO
Cash Ur Drive Marketing Ltd IPO is a Book Build Issue that seeks to raise about ₹60.79 crores. The IPO price band is fixed at ₹123-130 per share. The subscription period will commence on 31st July 2025 and end on 4th August 2025. The minimum lot size that retail investors can apply for is 2,000 equity shares and the minimum investment is approximately ₹2,60,000 at the upper price band. The allotment results will be finalized by 5th August 2025 and the initiation of refunds will be on 6th August 2025. The equity shares are to be listed on the NSE SME platform on 7th August 2025. This IPO comprises a fresh issue of 44.69 lakh shares ( ₹58.10 crores) and an offer of sale of 2.07 lakh shares ( ₹2.69 crores).
Company Background
Cash Ur Drive Marketing Limited is a prominent firm in the market that offers media and Out-of-Home (OOH) advertising solutions in India. The company began with transit media advertising and concentrated on cabs and subsequently expanded to buses, autos, billboards and digital advertising. It has more recently entered the field of advertising on electric vehicles and EV charging points. Cash Ur Drive serves a wide range of customers and it assists brands to extend their reach by utilizing high-visibility platforms and exclusive advertising channels. The company has its headquarters in Chandigarh and other offices in Noida, Mumbai and Bengaluru.
Operations & Product Range
Facility and Production
The principal business of Cash Ur Drive Marketing IPO is OOH advertising across transit media (cabs, buses, autos), outdoor media (billboards, digital wall paintings) and digital media channels. The company manages both “trade media” (acquiring ad space from media owners) and “exclusive media” (directly acquiring long-term media rights), with a growing inclination towards the latter for cost and operational efficiencies. Its service range includes complete creative, media planning and execution solutions. A notable part of its operations is setting up EV charging infrastructure, extending both advertising reach and market presence.
Brand and Market Presence
Cash Ur Drive Marketing has a good brand recall in the OOH advertising industry as it was the first to introduce transit media advertising in India. Its integrated approach, ISO 9001:2015 certification and accreditations like DAVP and INS enable the company to win government and large corporate contracts. The company has more than 10 years of operational experience, with clients in various sectors and it has operations in more than 24 cities in India.
Revenue Channels
Cash Ur Drive Marketing’s main sources of revenue are:
- • Fees for ad placements and campaigns executed across transit, outdoor, print and digital media.
- • Commission and service charges from government and corporate advertising campaigns.
- • Fees from long-term exclusive media rights and direct inventory management.
- • Revenue from value-added offerings like technology-driven campaign management platforms and EV charging infrastructure advertising.
Management & Shareholding
Promoters and Shareholders
Mr. Raghu Khanna and related financial investors are the promoters of the Cash Ur Drive Marketing Ltd IPO. The promoter holding will be diluted after the IPO, but the core control is likely to be retained by the founding and promoter group, which will provide stability and strategic continuity.
Board Members
The board comprises a mix of promoters, experienced professionals from the marketing and advertising industry and independent directors with expertise in media, technology and governance.
WHAT IS GMP?
GMP (Grey Market Premium) is the difference between the IPO price and the grey market price. It is the premium amount paid for the traded IPO shares. It plays an important role in IPOs as it reflects how the IPO would react on the listing day.
A grey market is a place where shares/stocks are traded before being listed officially on the stock exchange.
Cash Ur Drive Marketing Ltd IPO
| GMP Date | IPO Price | GMP | Last Updated |
|---|---|---|---|
| - | - | - | - |
**The GMP prices displayed here are solely for informational purposes related to the grey market news. India IPO does not engage in or facilitate grey market trading, nor are these rates (sub2) indicative of any trading activity. We also do not recommend or endorse participation in the grey market.**
Cash Ur Drive Marketing Ltd IPO Details
| Detail | Description |
|---|---|
| IPO Date | July 31, 2025 to August 4, 2025 |
| Listing Date | - |
| Face Value | ₹10 per share |
| Issue Price Band | ₹123 to ₹130 per share |
| Lot Size | 1,000 Shares |
| Sale Type | Fresh Capital-cum-Offer for Sale |
| Total Issue Size | 46,76,000 shares (aggregating up to ₹60.79 Cr) |
| Reserved for Market Maker | 2,59,000 shares (aggregating up to ₹3.37 Cr) |
| Fresh Issue (Ex Market Maker) | 42,10,000 shares (aggregating up to ₹54.73 Cr) |
| Offer for Sale | 2,07,000 shares of ₹10 (aggregating up to ₹2.69 Cr) |
| Net Offered to Public | 44,17,000 shares (aggregating up to ₹57.42 Cr) |
| Issue Type | Bookbuilding IPO |
| Listing At | NSE SME |
| Share Holding Pre Issue | 1,31,76,800 shares |
| Share Holding Post Issue | 1,76,45,800 shares |
Cash Ur Drive Marketing Ltd IPO Timeline
| Detail | Description |
|---|---|
| IPO Open Date | Thu, Jul 31, 2025 |
| IPO Close Date | Mon, Aug 4, 2025 |
| Tentative Allotment | Tue, Aug 5, 2025 |
| Initiation of Refunds | Wed, Aug 6, 2025 |
| Credit of Shares to Demat | Wed, Aug 6, 2025 |
| Tentative Listing Date | Thu, Aug 7, 2025 |
| Cut-off time for UPI mandate confirmation | 5 PM on August 4, 2025 |
Cash Ur Drive Marketing Ltd IPO Lot Size
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Individual investors (Retail) (Min) | 2 | 2,000 | ₹2,60,000 |
| Individual investors (Retail) (Max) | 2 | 2,000 | ₹2,60,000 |
| S-HNI (Min) | 3 | 3,000 | ₹3,90,000 |
| S-HNI (Max) | 7 | 7,000 | ₹9,10,000 |
| B-HNI (Min) | 8 | 8,000 | ₹10,40,000 |
Cash Ur Drive Marketing IPO Reservation
| Investor Category | Shares Offered |
|---|---|
| Market Maker Shares Offered | 2,59,000 (5.54%) |
| QIB Shares Offered | 22,04,000 (47.13%) |
| NII (HNI) Shares Offered | 6,63,000 (14.18%) |
| Retail Shares Offered | 15,50,000 (33.15%) |
| Total Shares Offered | 46,76,000 (100.00%) |
Cash Ur Drive Marketing Ltd IPO Promoter Holding
| Share Holding Pre Issue | Share Holding Post Issue |
|---|---|
| Share Holding Pre Issue | 78.21% |
| Share Holding Post Issue | 57.23% |
Competitive Strength:
- ● Pioneer and specialist in OOH transit media advertising in India.
- ● Exclusive media rights for transit and outdoor channels in multiple cities.
- ● Accredited with DAVP and INS, unlocking major government and PSU ad business.
- ● Ongoing investments in proprietary technology and in-house infrastructure.
- ● ISO 9001:2015 certified, over a decade of operational experience and a diverse client base.
Cash Ur Drive Marketing Ltd IPO Financial Information
| Period Ended | Assets | Revenue | Profit After Tax | Net Worth | Total Borrowing | |||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31 Mar 2025 | 94.39 | 142.18 | 17.68 | 55.98 | 0.18 | |||||||||||||||||||||||||||||||||||
| 31 Mar 2024 | 93 | 98 | 9 | 24 | 0.45 | |||||||||||||||||||||||||||||||||||
| 31 Mar 2023 | 76.33 | 81.31 | 5.15 | 14.37 | 5.06 | |||||||||||||||||||||||||||||||||||
| Amount in ₹ Crore | ||||||||||||||||||||||||||||||||||||||||
Key Performance Indicator
| KPI | Values |
|---|---|
| ROE | 44.43% |
| ROCE | 41.55% |
| RoNW | 44.43% |
| PAT Margin | 12.69% |
| EBITDA Margin | 14.84% |
| Price to Book Value | 6.61 |
| Pre IPO | Post IPO | |
|---|---|---|
| EPS (Rs) | 13.41 | 10 |
| P/E (x) | 9.69 | 13 |
Objectives of Cash Ur Drive Marketing Ltd IPO
The IPO proceeds are earmarked for:
- Development and upgrade of technology platforms for OOH and transit media campaign management.
- Capital expenditure for setting up new EV charging infrastructure and expanding in-house printing facilities.
- Supporting working capital requirements and general corporate purposes.
- Repayment/prepayment of certain outstanding borrowings.
Conclusion
Cash Ur Drive Marketing Ltd IPO is a chance to invest in the largest OOH advertising specialist in India with a successful track record and a rapidly expanding business model of both traditional and new-age media. The emphasis on exclusive rights, digital growth and EV infrastructure makes the company fit the current trends in the market. The problem can be of concern to investors interested in gaining exposure to a focused and growth-oriented company in the advertising solutions business and the mobility ecosystem in India.
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Frequently asked Questions (FAQs )
-
How big is the Cash Ur Drive Marketing Ltd IPO and what is the price range?
The IPO aims to raise around ₹60.79 crores at a price band of ₹123 to ₹130 per share.
-
When will the IPO be open for subscription?
The IPO subscription window is from 31st July 2025 to 4th August 2025.
-
Who are the promoters of Cash Ur Drive Marketing Ltd IPO?
The main promoter is Mr. Raghu Khanna, along with other initial shareholders and founding management.
-
What is the minimum amount that retail investors must invest?
Retail investors must apply for a minimum of 2,000 shares, totaling approximately ₹2,60,000 at the upper price band.
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