Sachdev invests $5 million in embedded credit platform GLAAS

Seasoned entrepreneur Devesh Sachdev has invested $5 million in GLAAS, an embedded credit platform for MSMEs, and joined the company as co-founder and Managing Director.

Embedded credit is the integration of lending products directly into non-financial digital platforms such as e-commerce sites or SaaS apps, allowing consumers and businesses to access financing at the point of need without leaving the application.

GLAAS has disbursed more than ₹1,200 crore in loans to date. The platform enables digital ecosystems including e-commerce, payments, and supply chain platforms to offer real-time, contextual credit to MSMEs.

Sachdev scaled Fusion Finance from a startup to a successful IPO in 2022. He will now lead GLAAS’ next phase of growth as a scalable, platform-led credit infrastructure for MSME ecosystem.

Embedded credit is expected to contribute nearly 25 per cent of MSME lending by 2030. With rapid digitisation of India’s MSME ecosystem, credit is becoming increasingly embedded within the platforms where businesses operate.

As commerce continues to digitise, GLAAS is positioning itself to become the underlying credit layer powering this shift at scale.

Devesh Sachdev, Co-founder & Managing Director, GLAAS said as businesses increasingly move online, credit will be delivered where transactions happen to meet the evolving working capital needs of MSMEs.

“We see this as a long-term structural opportunity and are building a comprehensive, asset-light credit infrastructure to lead this transition - while also scaling our own lending book in a calibrated manner alongside our partners,” he said.

With the latest fundraise and leadership expansion, GLAAS is focused on strengthening the balance sheet of its in-house NBFC, Gromor Finance, further expanding its co-lending partner ecosystem and scaling its presence across high-growth digital platforms.

Shailesh Dixit, co-founder, GLAAS said the company has been positioned as the key infrastructure backbone for MSME credit in a platform-led world.

“The scale of this opportunity is massive and with Sachdev’s experience in scaling lending businesses, we are well-positioned to accelerate growth,” he said.

Published on April 8, 2026