Persistent Systems Achieves $2.9 Billion Brand Valuation in Kantar BrandZ India Most Valuable Brands 2025

Persistent Systems Limited has secured a significant milestone by being included in the Kantar BrandZ India Most Valuable Brands 2025 ranking with a brand valuation of $2.9 billion. The global leader in Digital Engineering and Enterprise Modernization announced this achievement on March 31, 2026, highlighting its growing market presence and strategic relevance in the technology services sector.

Brand Ranking Performance

The company's performance in the Kantar BrandZ rankings demonstrates its strong market position across multiple dimensions:

Category Ranking Details Business Technology and Services 6th Sector-specific ranking Overall India Ranking 42nd Among all brands Brand Valuation $2.9 billion Total brand value

Strategic Market Position

The ranking highlights Persistent Systems' growing influence in AI-driven enterprise transformation, where organizations increasingly partner with engineering-led technology firms to operationalize AI and modernize digital platforms. The company's inclusion demonstrates its credibility as a strategic technology partner for global enterprises, particularly as organizations prioritize partners capable of executing complex transformation programs at scale.

According to the announcement, brand strength increasingly signals long-term client trust, strong execution capability, and deep engineering expertise. Persistent's continued expansion with global clients demonstrates how brand equity translates into strategic relevance in enterprise technology decision-making.

Research Methodology

The Kantar BrandZ rankings combine financial analysis with extensive brand equity research to quantify the financial value created by brands. The comprehensive study methodology includes:

Research Parameter Scale Total Respondents 145,800+ Brands Analyzed 1,620 Categories Covered 112

Leadership Perspectives

Sandeep Kalra, Chief Executive Officer and Executive Director of Persistent, emphasized that the inclusion speaks to the consistency of execution and the strength of engineering-led capabilities. He noted that as enterprises accelerate AI adoption and large-scale digital modernization, they need partners who can move innovation from experimentation to production and deliver measurable outcomes at scale.

Deepender Rana, Executive Managing Director, South Asia at Kantar, highlighted that in the highly competitive Indian IT services landscape, Persistent has demonstrated strong brand momentum supported by sustained business performance and engineering depth. The analysis shows that technology services brands combining clear relevance with sustained delivery tend to build stronger brand value over time.

Company Profile

Persistent Systems operates as a global services and solutions company with over 26,500 employees located in 18 countries. The company offers comprehensive services including software engineering, product development, data and analytics, CX transformation, cloud computing, and intelligent automation. Notable achievements include carbon neutrality status and recognition as one of America's Greatest Workplaces for Inclusion & Diversity 2025 by Newsweek and Plant A Insights Group.

Persistent Systems Limited has announced the execution of a Share Purchase Agreement (SPA) for the transfer of 100% shareholding of its French subsidiary as part of internal group restructuring. The transaction was signed and executed on March 25, 2026, involving the transfer of Persistent Systems France S.A.S. from the parent company to Aepona Group Limited, Ireland.

Transaction Structure and Consideration

The share transfer is structured as a share swap transaction rather than a cash deal. The key financial parameters of the transaction are outlined below:

Parameter: Details Transaction Value: EUR 1,132,991 Consideration Type: Share Swap Completion Timeline: By March 31, 2026 Nature: Related party transaction at arm's length

Under the share swap arrangement, equivalent equity shares of Aepona Group Limited will be allotted to Persistent Systems Limited in lieu of cash payment for the purchase price, as per the terms specified in the SPA.

Target Entity Profile

Persistent Systems France S.A.S., incorporated in April 2011, operates in the Information Technology Enabled Services (ITES) sector, focusing on software products and services, information technology, and allied activities. The subsidiary's current financial profile shows:

Financial Metric: Amount Paid-up Capital: Euro 1,500,000 FY25 Turnover: EUR 6,183,053

Historical Performance

The French subsidiary's revenue performance over the last three years demonstrates a declining trend:

Financial Year: Turnover (EUR) FY25: 6,183,053 FY24: 8,156,767 FY23: 12,739,732

Restructuring Objectives

The internal restructuring aims to achieve specific operational and organizational benefits:

Entity Rationalization: Streamlining the corporate structure within the group through the transfer of 100% shareholding from Persistent Systems Limited to Aepona Group Limited, Ireland

Operational Efficiency: Optimizing group operations through strategic realignment of subsidiary ownership

Structural Optimization: Post-restructuring, Persistent Systems France S.A.S. will become a wholly owned subsidiary of Aepona Group Limited, Ireland, while remaining a step-down subsidiary of Persistent Systems Limited

Regulatory and Compliance Aspects

The transaction has been structured in compliance with regulatory requirements under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The company has confirmed that no governmental or regulatory approvals are required for this internal restructuring. The promoter and promoter group have no specific interest or benefit from this proposed restructuring, as disclosed in the regulatory filing.

Impact Assessment

The restructuring involves the complete transfer of 100% shareholding of Persistent Systems France S.A.S. from the parent company to Aepona Group Limited, Ireland. This internal reorganization is designed to enhance operational efficiency while maintaining the subsidiary's position within the broader Persistent Systems group structure through the step-down subsidiary arrangement.

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