Mukul Agrawal, Sunil Singhania-backed Yaap Digital IPO opens today. Check GMP and other details

Synopsis Yaap Digital's Rs 80.11 crore IPO opens today, with a price band of Rs 138-145 per share. Backed by prominent investors Mukul Agrawal and Sunil Singhania, the company aims to fund acquisitions and expand its AI-driven marketing services. The issue closes on February 27, with listing on NSE SME platform scheduled for March 5. Yaap Digital, backed by marquee investors Mukul Agrawal and Sunil Singhania-led India Ahead Venture Fund, will open its Rs 80.11 crore IPO for subscription today. The issue, which is entirely a fresh issue of 55.25 lakh shares, will close on February 27. The company has fixed a price band of Rs 138–145 per share. At the upper end of the band, Yaap Digital will command a pre-IPO market cap of Rs 303.53 crore. The lot size has been set at 1,000 shares. Retail investors will have to apply for a minimum of 2,000 shares, translating into an investment of Rs 2,90,000 at the upper price band. The shares are proposed to be listed on the NSE SME platform on March 5. Ahead of the IPO, Mukul Agrawal and Sunil Singhania-led India Ahead Venture Fund picked up minority stakes in the company. Both investors acquired 7,20,400 equity shares each, translating into an equity stake of about 4.68% apiece. Their entry is being seen as a vote of confidence in the company’s data, AI and analytics-led marketing model. As per the issue structure, up to 50% of the net issue will be allocated to qualified institutional buyers, not less than 35% to retail investors and not less than 15% to non-institutional investors. The basis of allotment is expected to be finalised on March 2. Refunds and credit of shares to demat accounts are scheduled for March 4, with listing on March 5. Live Events About the company Incorporated in 2016, Yaap Digital operates as a new-age digital content and marketing services agency. It positions itself as an AI-first, data-driven marketing and analytics platform. The company operates at the intersection of design, discovery and distribution. Its service stack includes brand design and content creation, influencer marketing and data-driven discovery, and programmatic media buying and paid media distribution. Yaap currently operates across India, the United Arab Emirates and Singapore and serves over 90 clients across sectors such as BFSI, FMCG, technology, automotive and government enterprises. As of December 31, 2025, it had 108 employees. The company plans to use the IPO proceeds primarily to fund the part payment of purchase consideration for the proposed acquisition of GoZoop Online Private Limited, for which Rs 34 crore has been earmarked. It will also invest Rs 4.01 crore in setting up an AI-led short-form content production hub, allocate Rs 16 crore towards incremental working capital and use the remaining funds for inorganic growth and general corporate purposes. Financial performance On the financial front, the company has shown steady improvement in profitability over the last few years. For the nine months ended December 2025, total income stood at Rs 91.42 crore, while profit after tax was Rs 9.21 crore. Socradamus Capital is the book running lead manager to the issue, while MUFG Intime India is the registrar. Giriraj Stock Broking will act as the market maker. (You can now subscribe to our ETMarkets WhatsApp channel) (What's moving Sensex and Nifty Track latest market news, stock tips, Budget 2025, Share Market on Budget 2025 and expert advice, on ETMarkets. Also, ETMarkets.com is now on Telegram. For fastest news alerts on financial markets, investment strategies and stocks alerts, subscribe to our Telegram feeds .) Subscribe to ET Prime and read the Economic Times ePaper Online.and Sensex Today. Top Trending Stocks: SBI Share Price, Axis Bank Share Price, HDFC Bank Share Price, Infosys Share Price, Wipro Share Price, NTPC Share Price ...moreless (You can now subscribe to our ETMarkets WhatsApp channel) (What's moving Sensex and Nifty Track latest market news, stock tips, Budget 2025, Share Market on Budget 2025 and expert advice, on ETMarkets. Also, ETMarkets.com is now on Telegram. For fastest news alerts on financial markets, investment strategies and stocks alerts, subscribe to our Telegram feeds .) Subscribe to ET Prime and read the Economic Times ePaper Online.and Sensex Today. Top Trending Stocks: SBI Share Price, Axis Bank Share Price, HDFC Bank Share Price, Infosys Share Price, Wipro Share Price, NTPC Share Price ...moreless India seeks self-reliance in containers; but has The Great Wall to climb Jyoti Structures bankruptcy shows how revival can drag for nearly a decade How IndiGo-Air India duopoly is causing turbulence at MakeMyTrip, peers India’s post-pandemic K-shaped recovery is flattening. Here’s why Stock Radar: Aster DM Healthcare stock recovers from lows; reclaims crucial moving averages – time to buy? Buy, Sell or Hold: Motilal Oswal remains neutral on IDFC First Bank; Morgan Stanley maintains underweight on Urban Company 1 2 3