Brandman Retail shares to debut today. Here's what GMP suggests ahead of listing

Synopsis Brandman Retail's shares are poised for their NSE SME debut on February 11. Grey market indicators suggest a positive listing with a potential upside. The Rs 86 crore IPO saw strong investor demand, subscribed over 114 times. The company distributes and retails international sports and lifestyle brands in India. Financials show improved profitability. Shares of Brandman Retail are set to make their debut on the NSE SME platform on February 11, with grey market indicators pointing to a positive listing. The IPO is commanding a GMP of around 10%, suggesting expectations of a moderate upside over the issue price amid strong investor demand during the subscription period. The Rs 86 crore IPO, which was open for bidding from February 4 to February 6, was entirely a fresh issue of 48.91 lakh equity shares. The issue was priced at Rs 176 per share, the top end of the price band, valuing the company at a pre-IPO market cap of about Rs 324.85 crore. Investor appetite for the issue was robust across categories. The IPO was subscribed 114.48 times overall, led by very strong demand from non-institutional investors, where the category was subscribed nearly 203 times. Retail investors subscribed the issue over 93 times, while qualified institutional buyers, excluding anchor investors, subscribed about 85 times. Ahead of the issue opening, the company had raised Rs 24.50 crore from anchor investors, lending further support to the book. Brandman Retail is engaged in the distribution and retailing of international sports and lifestyle brands in India. The company operates through a mix of distribution, licensing, retail and e-commerce channels. Its physical footprint includes 11 exclusive brand outlets and two multi-brand outlets across northern India, with a strong focus on the New Balance brand under a non-exclusive distribution arrangement. Brandman also sells through online platforms such as Flipkart, Ajio and Tata Cliq, following an omni-channel strategy. Live Events On the financial front, Brandman Retail has reported a sharp improvement in scale and profitability over the past few years. For the period ended December 31, 2025, the company posted profit after tax of Rs 19.67 crore on total income of Rs 97.21 crore, compared with a PAT of Rs 8.27 crore in FY24. Proceeds from the IPO will be used largely to fund expansion of the retail network through new exclusive and multi-brand outlets, meet incremental working capital needs and for general corporate purposes. With the GMP indicating a 10% premium, Brandman Retail is expected to see a positive debut. Investors who received allotment may track early listing-day price action closely, while others may wait to assess post-listing liquidity and execution before taking positions. (Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of Economic Times) (You can now subscribe to our ETMarkets WhatsApp channel) (What's moving Sensex and Nifty Track latest market news, stock tips, Budget 2025, Share Market on Budget 2025 and expert advice, on ETMarkets. Also, ETMarkets.com is now on Telegram. For fastest news alerts on financial markets, investment strategies and stocks alerts, subscribe to our Telegram feeds .) Subscribe to ET Prime and read the Economic Times ePaper Online.and Sensex Today. Top Trending Stocks: SBI Share Price, Axis Bank Share Price, HDFC Bank Share Price, Infosys Share Price, Wipro Share Price, NTPC Share Price ...moreless (You can now subscribe to our ETMarkets WhatsApp channel) (What's moving Sensex and Nifty Track latest market news, stock tips, Budget 2025, Share Market on Budget 2025 and expert advice, on ETMarkets. Also, ETMarkets.com is now on Telegram. For fastest news alerts on financial markets, investment strategies and stocks alerts, subscribe to our Telegram feeds .) Subscribe to ET Prime and read the Economic Times ePaper Online.and Sensex Today. Top Trending Stocks: SBI Share Price, Axis Bank Share Price, HDFC Bank Share Price, Infosys Share Price, Wipro Share Price, NTPC Share Price ...moreless “Mere paas metric hai”: The valuation story most startups sell How SoftBank, Prosus quietly changed their India playbook Return of golden share: An INR12.5 lakh cr bonanza from PSU shares awaits govt Faceless I-T appeal system erupts as senior officers want reviews sans rulebook Stock Radar: 15% rally in a week! Why IFCI stock is coming back on traders’ radar Nothing wrong in being bullish, just be more selective: 5 mid-cap stocks from different sectors with upside potential up to 30% 1 2 3