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  3. B.A.G. Films Promoter Skyline Discloses 21.67% Stake Post Warrant Allotment
ipo services in India
India IPO
  • 23 Mar 2026
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 B.A.G. Films Promoter Skyline Discloses 21.67% Stake Post Warrant Allotment

B.A.G. Films and Media Limited successfully completed allotment of 2,00,00,000 warrants to promoter group entity Skyline Tele Media Services Limited at Rs. 8.25 per warrant, receiving Rs. 4.13 crore upfront payment. Following this transaction, Skyline filed mandatory disclosure under SEBI takeover regulations, revealing its total diluted shareholding of 21.67% in B.A.G. Films, comprising 13.76% equity shares and 9.18% through warrants.

B.A.G. Films Promoter Skyline Discloses 21.67% Stake Post Warrant Allotment

B.A.G. Films and Media Limited has successfully completed the allotment of 2,00,00,000 warrants convertible into equity shares to its promoter group entity, Skyline Tele Media Services Limited. The Securities Committee of the Board of Directors approved this allotment at their meeting held on March 19, 2026, following earlier exchange approvals and shareholder consent.

Warrant Allotment Details

The company has completed the warrant allotment with comprehensive specifications as outlined in the formal communication to stock exchanges:

Parameter: Details Number of Warrants Allotted: 2,00,00,000 Issue Price per Warrant: Rs. 8.25 Face Value per Share: Rs. 2.00 Allottee: Skyline Tele Media Services Limited Category: Promoter Group Total Issue Size: Rs. 16,50,00,000 Upfront Payment Received: Rs. 4,12,50,000

SEBI Takeover Regulation Disclosure

Following the warrant allotment completion, Skyline Tele Media Services Limited filed mandatory disclosure under Regulation 29(2) of SEBI (Substantial Acquisition of Shares and Takeovers) Regulations, 2011. The disclosure, signed by Director Vinay Kumar Srivastava on March 23, 2026, provides detailed shareholding information:

Shareholding Category: Before Acquisition After Acquisition Equity Shares: 2,72,25,524 (13.76%) 2,72,25,524 (13.76%) Warrants: Nil 2,00,00,000 (9.18%) Total Diluted Holding: 12.49% 21.67% Mode of Acquisition: - Preferential Allotment

Securities Committee Meeting Outcome

The Securities Committee meeting, which commenced at 4:00 p.m. and concluded at 4:30 p.m. on March 19, 2026, formally approved the warrant allotment. The company received Rs. 4,12,50,000, representing 25% of the total issue size, as mandated under SEBI ICDR Regulations. Company Secretary and Compliance Officer Ajay Mishra signed the formal communication to exchanges confirming the allotment completion.

Regulatory Compliance Framework

The warrant allotment was executed following comprehensive regulatory approvals and compliance requirements:

Authority: Approval Reference Date BSE Limited: LOD/PREF/GB/FIP/1902/2025-26 March 17, 2026 National Stock Exchange: NSE/LIST/53069 March 18, 2026 Shareholder Approval: EGM Special Resolution February 11, 2026

The allotment complies with Regulation 30 of SEBI Listing Regulations and Chapter V of SEBI ICDR Regulations, 2018. The disclosure filing confirms that B.A.G. Films' equity share capital remains at 19,79,18,090 shares, while the total diluted share capital increases to 21,79,18,090 shares considering the warrant conversion potential.

Capital Structure and Conversion Terms

Currently, there is no change in the company's paid-up equity share capital as the warrants remain unconverted. Each warrant entitles Skyline Tele Media Services Limited to apply for one fully paid-up equity share of face value Rs. 2.00 upon payment of the balance consideration of 75% of the issue price within a maximum period of 18 months from the allotment date. The company will apply for listing of the equity shares when allotted against conversion of the warrants, providing flexibility to the promoter group while ensuring committed capital infusion for growth initiatives.

B.A.G. Films & Media Limited has announced a key leadership appointment at its subsidiary News 24 Broadcast India Limited, bringing experienced media industry veteran Ms Rupali Fernandes on board as Chief Operating Officer. The appointment, announced on February 27, 2026, represents a strategic move to strengthen the company's broadcast and digital operations across multiple platforms.

Leadership Role and Responsibilities

In her new position as COO, Ms Fernandes will assume comprehensive oversight of the company's broadcast and digital operations. Her responsibilities encompass multiple critical areas of business operations:

Responsibility Area: Details Operations Leadership: Broadcast and Digital operations management Revenue Strategy: Overseeing revenue growth initiatives Marketing Direction: Strategic marketing planning and execution Editorial Oversight: Editorial direction and content strategy Brand Management: Brand custodian ensuring strategic alignment Growth Initiatives: Audience growth and market leadership

Professional Background and Experience

Ms Fernandes brings substantial industry expertise to her new role, with over 30 years of leadership experience spanning multiple facets of the media industry. Her professional background encompasses media operations, digital transformation, and broadcast operations, providing her with comprehensive knowledge of scaling news networks and driving digital growth across platforms.

Prior to joining News 24 Broadcast India Limited, she held senior leadership positions at several prominent media organizations:

ABP Network

Matrix IEC

HT Media

Disney Star

At these organizations, she led key initiatives covering news and non-news television, digital expansion, revenue growth, brand partnerships, audience engagement, and operational restructuring.

Management Commentary

Commenting on the strategic appointment, Ms Anuradha Prasad, Managing Director, expressed enthusiasm about the new addition to the leadership team. She highlighted how Ms Fernandes' track record in broadcast and digital growth aligns with the company's strategic vision of becoming a leading multi-platform network across news television and digital ecosystems.

Ms Fernandes shared her perspective on joining the organization during a period of rapid evolution in digital news consumption, expressing her commitment to strengthening broadcast leadership while accelerating growth across News 24 and its digital platforms.

Strategic Significance

This appointment reinforces BAG Network's commitment to innovation, operational excellence, and sustained shareholder value creation. The timing of this leadership addition comes at a crucial period when digital news consumption patterns are rapidly evolving, positioning the company to capitalize on emerging opportunities in the broadcast and digital media landscape.

The company filed this announcement under Regulation 30 of the SEBI (Listing Obligations and Disclosures Requirements) Regulations, 2015, demonstrating compliance with regulatory disclosure requirements for material developments.

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