Novus Loyalty IPO

Novus Loyalty IPO is a book-building issue of ₹60.15 crore, which is a combination of the fresh issue of 0.33 crore shares worth up to ₹48.18 crore and an offer for sale (OFS) of 0.08 crore shares worth up to ₹11.97 crore. The price band for this issue is set at ₹139 to ₹146 per share and the lot size for an application is 1,000. The minimum amount of investment required by an individual investor (retail investor) is ₹2,92,000 (2,000 shares). This IPO will open for subscription from March 17 to 20, 2026, on the BSE SME platform with a tentative listing date fixed as March 25, 2026.

Company Background

Novus Loyalty Ltd., incorporated in 2011, is a technology-driven company offering advanced technology solutions for customer loyalty and rewards management in sectors like Fintech, E-commerce, Software, Banking, FMCG and Real Estate, among others.

It offers a contemporary and high-tech platform aimed at delivering solutions for customer retention and engagement. Novus has emerged as a versatile leader in the space by bridging the gap between brands and customers with data-driven rewards, serving both domestic conglomerates and an increasing number of international enterprise brands.

Operations & Product Range

Novus Loyalty Ltd. offers both custom and out-of-the-box program designs, such as points, events and cashback programs. Novus Loyalty’s cloud-based platform is very flexible, enabling easy integration with web, mobile and brick and mortar stores, thereby ensuring a seamless customer experience, purchase-based promotions and a range of digital vouchers.

Facilities & Capacity

The two main deployment options offered by Novus Loyalty Ltd. are On-Premises and SaaS (cloud-based). The on-premises deployment is deployed on the client servers, providing complete control over the data. This strategy is suitable for big businesses that require stringent security. On the other hand, the SaaS deployment is a scalable and subscription-based service. As of January 2026, the company is operating with a dedicated team of 50 employees.

Brands & Market Presence

Novus Loyalty Ltd. has a strong presence in both domestic and international markets. In the domestic market, the company caters to clients in Telangana, Haryana, Maharashtra, Delhi, Karnataka and many other states. In the international market, the company has a presence in the UAE, USA, Australia, Puerto Rico and so on, thereby showing its ability to cope with different regulatory systems and consumer behaviors in different parts of the world.

Revenue Streams & Business Model

• • SaaS subscription fees charged by clients using the cloud-based loyalty system, whether monthly or annual
• • One-off revenue generated by software installations and customized system integrations performed by the company
• • Revenue generated based on the volume of loyalty points being processed or vouchers being redeemed
• • Service fees charged for technical updates, security patches and management

Management & Shareholding

Novus Loyalty Ltd. is maintained by experienced and expert promoters who take care of decision-making. It has a strong equity structure and paid-up capital of ₹12.25 crore. Before the IPO, promoters held a dominant 95.62% stake in the company, which made them the authority in decision-making. However, after the IPO, their ownership will be diluted, although the existing promoters will still retain a significant portion of the shares.

Board & Key Management

The board and key management of Novus Loyalty Ltd. are led by Deepak Tomar (CEO) and Sweta Singh (Whole-Time Director), both seasoned industry veterans. The company also has independent directors like Rajesh Surekha and Sushma Samarth, who take care of strengthening the board and ensuring high standards of corporate governance. Financial operations are overseen by CFO Vibhore Rastogi, driving the firm's 43% CAGR.