The initial public offering of SS Retail, a multi-brand retail chain for mobile phones, accessories and other electronic items, will open for subscription on Wednesday, September 16, and close on Friday, September 18. SS Retail has mobilised ₹146.4 crore by issuing 34.52 lakh shares to 14 institutional investors through its anchor book on September 15.
The company allocated 28.70 lakh shares, or 83.14% of the total anchor book, to 11 domestic mutual funds, including SBI Mutual Fund, Kotak Mahindra Asset Management Company, ICICI Prudential Asset Management Company, Axis Mutual Fund, WhiteOak Capital, Motilal Oswal Asset Management Company, Invesco and Aditya Birla Sun Life Asset Management Company.

These funds participated through 19 schemes. Ashish Kacholia-backed Bengal Finance and Investment, Kotak Mahindra Life Insurance and 360 ONE were also among the participants in the anchor book, investing nearly ₹25 crore collectively. SS Retail IPO: Price bandSS Retail has fixed the price band for its ₹500 crore IPO at ₹403-424 per share.
Each share has a face value of ₹10. One lot will comprise 35 shares of SS Retail. Retail investors will have to make a minimum investment of ₹14,840 at the upper end of the price band and can bid in multiples of 35 shares thereafter. At the upper end of the price band, SS Retail will have a market capitalisation of ₹3,154 crore.

SS Retail IPO: Issue structureThe IPO comprises a fresh issue of equity shares worth ₹360.75 crore and an Offer For Sale of ₹140 crore. Retail investors have been allocated 35% of the issue, while 50% has been reserved for institutional investors. The remaining portion will be available to non-institutional investors .
Of the net proceeds from the fresh issue, the company plans to use ₹241.3 crore towards incremental working capital requirements and ₹12.4 crore towards setting up new stores in FY27 and FY28. The remaining proceeds will be used for general corporate purposes.

SS Retail IPO: GMP todayIn the unlisted market, shares of SS Retail are commanding a premium of ₹128, which translates into a premium of around 30% over the upper end of the IPO price band. However, grey market premiums are only an indicator of how a company's shares are being valued in the unlisted market and can change rapidly.
GMP is not an official measure and should not be treated as a guarantee of listing gains. SS Retail: Company profileSS Retail operates a multi-brand retail chain for mobile phones and accessories across five states - Maharashtra, Karnataka, Madhya Pradesh, Goa and Gujarat.

As of March 2026, the company had 503 stores in India, including 458 stores in Maharashtra. The company positions itself as the largest mobile phone retail chain in West India and the third-largest in India among its peers. SS Retail counts listed companies such as Aditya Vision, Electronics Mart India, Jay Jalaram Technologies, Fonebox Retail and Umiya Mobile among its peers.
The company reported consolidated profit of ₹59.2 crore and revenue of ₹2,351 crore for the year ended March 2026. On a standalone basis, profit rose 49.6% year-on-year to ₹39.86 crore, while revenue increased 32.4% to ₹1,597.9 crore in the fiscal year ended March 2025.

Anand Rathi Advisors and Emkay Global Financial Services have been appointed as the merchant bankers managing the SS Retail IPO. The IPO share allotment is expected to be finalised by September 21, while the company's equity shares are expected to list on the bourses on September 23.