India's influencer economy is expanding rapidly but its fragmented and largely unorganised ecosystem is making sustainable growth harder for agencies and creators
Influencer marketing
Delayed payments, trust woes hit India’s influencer market
Over 1,500 agencies compete, but few control most of the market
Thin margins, informal deals squeeze creators and agencies
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Maryam Farooqui is Senior Correspondent at Moneycontrol covering media and entertainment, travel and hospitality. She has 11 years of experience in reporting.
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