According to a recent equity research report by Jefferies, Jio's active subscriber market share has risen by 150bps to 43% over the past 12 months, driven by market share gains across circles.
The sector's active subscriber base rose by 5.7 million to 1,094 million in October, the highest monthly addition in the past five months. Active subscriber base grew by ~34 million during CYTD'25, the highest in 8 years.
While non-urban markets (B/C Circles) witnessed 5.2 million/4.3 million subscriber additions, Urban markets (A Circles and Metro) saw declines of -3.1 million and -0.6 million. Jio (+3.9 million) and Bharti (+2.8 million) led subscriber additions, while Vodafone lost 0.4 million subscribers.
The sector's 4G/5G subscriber base grew by 2.9 million in October after rising by 4.8 million in September. Jio (+2.3 million) and Bharti Airtel (+1.8 million) dominated data subscription additions, while BSNL/MTNL (-0.3 million) and VIL (-0.5 million) saw moderate declines.
VIL's active subscriber base fell by 0.4 million, reversing the improvement seen over the last two months. However, its subscriber losses are moderating, with VIL losing an average of 0.5 million subs per month in CYTD'25 vis-à-vis an average loss of 1.7 million subs per month in CY24.
Over the past 12 months, Jio's active subscriber market share has risen by 150bps to 43%, driven by market share gains across circles (60bps/150bps/170bps/120bps in Metros/A/B/C-Circles). Bharti Airtel's active subscriber market share has fallen by ~10bps to 36%, led by market share loss in A, B and C Circles partly offset by gains in Metros.
The sector's MNP requests remain elevated at 15 million, near the record-high level, possibly as users continue to shift between operators post-tariff hikes, said the report.
