Aman Gupta invested roughly Rs 12 lakh for about 7–8% equity, a stake that has now translated into a purchase offer of Rs 40 crore, he revealed.

From Rs 12 Lakh To Rs 40 Crore Valuation: Aman Gupta Reveals His Best Shark Tank Investment

Aman Gupta's Rs 12 Lakh Investment Translates into Rs 40 Crore Opportunity

Shark Tank India judge and boAT co-founder Aman Gupta has revealed that his investment in snack brand Let's Try has been the "best in the history" of the business reality show.

Aman Gupta invested roughly Rs 12 lakh for about 7–8% equity, a stake that has now translated into a purchase offer of Rs 40 crore.
Let's Try, led by founder Nitin Vinod Kalra, pitched their healthy snack brand on Shark Tank India when the startup was barely six to seven months old.
The company had made Rs 16 lakh in five months and asked for Rs 45 lakh for 2% equity.

Aman Gupta saw something others didn't, stating, “Bande mein dam tha. He had that aag (fire). I knew he will do something."

Let's Try Valuation

From a valuation of Rs 3.75 crore during its Shark Tank appearance, Let's Try has skyrocketed to a current valuation of Rs 324 crore - a stunning 50x jump.

The company has scaled aggressively with a strong distribution footprint, growing demand for premium packaged snacks, and a focus on cleaner ingredients and healthier variants.
Aman Gupta's early conviction in the brand's potential has paid off massively, despite the company positioning itself as a 15% more expensive alternative to dominant players like Haldiram's.
“Everybody said there are so many big companies in this sector, how big a company can you make?" Aman Gupta recalled, adding, “But the founder proved them wrong."

Shark Tank India Judge Aman Gupta's Investment in Let's Try: