NEW DELHI, Dec 1 : AU Small Finance Bank (AU SFB), which recently received the RBI’s in-principle approval to transition into a universal bank, has roped in film actors Ranbir Kapoor and Rashmika Mandanna as its brand ambassadors. The partnership strengthens AU SFB’s effort to build a preferred national banking brand with strong consideration across urban, metro, and deeper Bharat markets, the bank said in a statement on Monday. The collaboration supports AU SFB’s focus on driving stronger preference for […]

AU Small Finance Bank ropes in Ranbir, Rashmika as brand ambassadors

AU Small Finance Bank Appoints Ranbir Kapoor and Rashmika Mandanna as Brand Ambassadors

AU Small Finance Bank (AU SFB), which recently received the RBI's in-principle approval to transition into a universal bank, has partnered with film actors Ranbir Kapoor and Rashmika Mandanna as its brand ambassadors.

Key Highlights:

The partnership aims to build a preferred national banking brand with strong consideration across urban, metro, and deeper Bharat markets.
The collaboration supports AU SFB's focus on driving stronger preference for its core product strengths in Savings Accounts and Current Accounts.

"As we prepare for our transition into a Universal Bank, strengthening customer consideration for our core offerings becomes even more important. Ranbir and Rashmika connect deeply with different parts of India and different types of audiences," said AU SFB MD & CEO Sanjay Agarwal.

About the Partnership:

The association aims to add momentum to its next phase of growth by elevating brand relevance and widening reach across key markets.
Ranbir and Rashmika will help AU SFB connect with different parts of India and different types of audiences.

Quote from AU SFB MD & CEO Sanjay Agarwal: "This association will be instrumental in taking our brand to the next level and reaching a wider audience across the country."