Amagi Media Labs Ltd IPO

The Amagi Media Labs IPO is a book-built mainboard issue of 4,95,46,221 equity shares aggregating up to ₹1,789 crores, comprising a fresh issue of 2,26,03,878 shares (₹816 crores) and an offer-for-sale (OFS) of 2,69,42,343 shares (₹973 crores). The price band is ₹343 to ₹361 per share (face value ₹5), with the IPO opening on January 13, 2026 and closing on January 16, 2026; allotment is expected on January 19, 2026 and tentative listing on BSE and NSE on January 21, 2026. The lot size is 41 shares (minimum retail bid ₹14,801 at upper band), with sNII minimum 14 lots (574 shares, ₹2,07,214) and bNII 68 lots (2,788 shares, ₹10,06,468).

Kotak Mahindra Capital Co. Ltd., Citigroup Global Markets India, Goldman Sachs (India) Securities, IIFL Capital Services and Avendus Capital are the book-running lead managers, with MUFG Intime India Pvt. Ltd. as registrar.

Company Background

Amagi Media Labs Ltd is a Bengaluru-headquartered cloud-based SaaS company founded in 2008, providing end-to-end solutions for content creation, distribution and monetisation in broadcast and connected TV ecosystems. It enables broadcasters, content owners and streaming platforms to launch, manage and monetise live linear channels on FAST (Free Ad-supported Streaming TV) platforms like Pluto TV, Samsung TV Plus and Roku Channel.

The company serves over 700 content brands, deploys 2,000+ channels across 100+ countries, and employs 884 full-time staff as of March 31, 2025 (652 in technology/engineering across Bengaluru, US, Croatia and Poland). Backed by investors like Premji Invest, Accel and Norwest Venture Partners, Amagi leverages AWS cloud services for scalable video solutions.

Operations & Product Range

Facility & Production

Amagi operates through global tech hubs in Bengaluru (India), the US, Croatia and Poland, focusing on cloud-native SaaS platforms rather than physical manufacturing. Its technology stack supports cloud playout, content scheduling, ad insertion, data analytics and zero-slate insertion for broadcasters transitioning to IP-based workflows.

Customer-facing teams (181 staff) handle engagement and support, enabling 24/7 operations for live channel management across time zones.

Brands & Market Presence

Key offerings include cloud playout for FAST channels, content preparation tools and monetisation via targeted ads, serving clients in the US, Europe and Asia. Amagi's platform reduces infrastructure costs for media companies while boosting scalability and revenue, with strong adoption among global broadcasters and streamers.

Amagi Media Labs IPO Revenue Channels

Revenue primarily derives from SaaS subscriptions for cloud playout, distribution and monetisation services, with a focus on recurring annual contracts from broadcasters and content providers. H1 FY2026 total income was ₹733.93 crore, reflecting robust demand in streaming amid cord-cutting trends.

FY2025 saw total income of ₹1,223.31 crore (up 30% YoY from ₹942.24 crore), though the company reported losses with PAT at -₹68.71 crore (improved from -₹245 crore previous year). Exports and international revenue dominate, given the global client base.

Management & Shareholding

Promoters & Shareholding

Pre-issue shareholding is 19,37,35,066 shares, expanding to 21,63,38,944 post-issue; promoter holding dilutes from 15.76% to 14.14%. Promoters include Baskar Subramanian (MD & CEO), Srividhya Srinivasan (CTO) and Arunachalam Srinivasan Karapattu (President – Global Business), with OFS by existing investors like Norwest, Accel and Premji Invest.

Board Members

The board features founders with deep SaaS and media tech expertise, plus independent directors ensuring governance as the company scales globally.